Let’s face it: the internet is never going away. However, for some small retailers, the disruption caused by the internet has been a painful experience.
It’s also undeniably a major contributing factor to the reduction in the number of retail outlets that are open and doing business.
So what can small retailers do? Starting with planning, I’ve outlined some steps you can take to use the internet and other digital technologies to their advantage (most of which comes straight from our How The Internet Can Save The High Street report and follow on from a speaking event I did with Royal Canin).
This is a bit of a long post, so you may wish to bookmark it to return to later. Or take a nosey at our Fast Track Digital Marketing training to get a further deep-dive into what I describe.
Read below to find out how to start moving!
Do you outsource your website and related services? If so you must ensure you retain access and ownership of your online resources to prevent any potential negative impact to your businesses.
To help manage this process I've put together a resource which is now part of Econsultancy's Digital Marketing Template Files.
This is the second in a short series of posts which aims to primarily benefit small website owners, but consequently helps the web designers producing sites for those types of businesses.
Are you an individual or SME facing steep charges by the banks on international payments?
MyCurrencyTransfer.com is a cheaper and more transparent option where founders do not want you to get short changed by high fees or excessive margins added to the real exchange rate.
High Street banks lookout, My Currency Transfer has a strong product offering on travel money and international payments.
We spoke with Daniel Abrahams, Co-founder of this UK, now Isreal-based startup on their success and what's next.
This checklist is intended to assist small business owners. It outlines the must have elements for your website so you can ensure it has the best chance of succeeding online.
This is the first in a short series which aims primarily to benefit small businesses with regards to their websites and online success. Consequently it might also help if you’re a web designer building small sites for businesses on a budget.
This small business website checklist will be most relevant for small sites or simple ecommerce sites because it’s a general checklist, but it’s amazing how many bigger (and often expensive) websites belonging to large companies fail to adhere to some basic web design fundamentals.
The list below will enable you to quickly check the most fundamental elements are in place on your website and it should take you no longer than 30 minutes to carry out the checks.
With mobile usage skyrocketing, it's no surprise that large brands are increasingly investing in mobile ad campaigns. But what about small businesses?
If mobile is ever going to grow into the advertising behemoth some believe it's destined to become, small and local businesses will need to be on board too. And, according to a recent study, they are.
For businesses trying to reach customers and potential customers online, Facebook, with its more than 1bn users, has become a platform that can't be ignored.
And what's better than a platform with 1bn users? A platform that, up until now, has been largely 'free' to market on.
Last year, Google launched a new initiative designed to help small and medium-sized businesses pay for their AdWords campaigns.
The AdWords Business Credit credit card has since been adopted by 1,400 companies in the United States and, according to Google, 74% of them now say they use the Google credit card as their primary form of payment for AdWords spend.
Being from San Francisco, I’ve always had a soft spot for the underdog small business or high street boutique, and coming from a social media background, I love to stay on top of new ways social can help this market segment.
In the past, we've looked into how Pinterest can be used for link building and blogger outreach, as well as some of the big players getting involved with the new niche social network.
But can Pinterest still even be considered niche?
Two years ago, Google offered to buy daily deal giant Groupon for $6bn. The Chicago-based startup, at the time one of the fastest growing companies in the world, refused. Late last year, it went public and saw its valuation soar to more than $17bn on the first day of trading.
It has been all downhill since then and on Tuesday, following an earnings report that disappointed investors, Groupon shares have plummeted more than 30% to their lowest level yet. Today, the market values Groupon at well under $4bn.
This isn't surprising given the Wall Street is increasingly skeptical about Groupon's business model. As one analyst put it, "It appears the daily deal business has run into a wall." That may be true, but it's just one part of the story. In reality, the demise of Groupon as we know it arguably has to do with the way Groupon handled its relationship with the local businesses it works with.
With upstarts like Square trying to disrupt the payments space, often using technologies that interoperate with consumer devices like the iPad, it's no surprise that larger entrenched players are fighting back with similar offerings.
Point-of-sale giant VeriFone, for instance, is positioning itself to be the Switzerland of payment solutions, and PayPal is making a big offline push with physical retailers and card readers for smaller businesses.