Posts tagged with 'social gifting'
Social gifting app Wrapp launches in the UK today, allowing users to send digital gift cards through Facebook.
The service is extremely popular in its home country of Sweden, and is now expanding into other markets to prempt similar moves by copycat apps.
The company's founders, which include veterans of Spotify and Groupon, are aware that Germany’s Samwer brothers are currently trying to copy Wrapp’s business model - so rapid expansion is now on the cards.
The UK has been highlighted as a prime target since its gift cards industry is worth over £4.5bn.