Posts tagged with 'social media manager'

Hiring a social media manager who sells: three ‘red flag’ phrases to watch out for

In the last few years of hiring social media managers what have we learned? After all the blogs, tweets, posts and updates, what can we say we learned, took action on and improved?

One thing is certain: It's easy to hire a social media manager who fails to create leads and sales.

What do Social Media Managers do? Part 1

Social media is an incredibly diverse field: Facebook, Twitter, LinkedIn, Tumblrs, blogs, forums, Flickr, YouTube and literally hundreds of other apps, tools and networks, presided over by hundreds more gurus, ninjas, mavens, managers, engagement specialists. Even the (very) odd Producer.

It’s a young discipline, it’s evolving quickly and new innovations and methods of integration are arriving on a daily basis. With all this going on, it can be hard to find someone qualified to run your social media successfully at a strategic level.

While HR departments are working hard to fill new positions, how exactly do you decide who is qualified?