In the last few years of hiring social media managers what have we learned? After all the blogs, tweets, posts and updates, what can we say we learned, took action on and improved?
One thing is certain: It's easy to hire a social media manager who fails to create leads and sales.
Social media is an incredibly diverse field: Facebook, Twitter,
LinkedIn, Tumblrs, blogs, forums, Flickr, YouTube and literally hundreds
of other apps, tools and networks, presided over by hundreds more
gurus, ninjas, mavens, managers, engagement specialists. Even the (very)
It’s a young discipline, it’s evolving quickly and new
innovations and methods of integration are arriving on a daily basis.
With all this going on, it can be hard to find someone qualified to run
your social media successfully at a strategic level.
departments are working hard to fill new positions, how exactly do you
decide who is qualified?