Social Media | Internet Marketing Blog

Personalization key for email in 2013

Though email has been with us for the lifetime of most digital marketers, I think it has the potential to be an exciting space, if marketers are able to look at it as a new and exciting channel just as they think of social media.

Agencies are beginning to merge email and social as they see personalization at the core of the success of both channels. This is one area we'll see grow in 2013 but what else is in store for us when it comes to email?

by Heather Taylor 22 January 2013 16:45pm 2 comments

KPMG makes the World Economic Forum a better place for social media

Following the NFL championship games via Twitter on Sunday was a lot like trying to match the cherries on a slot machine that never stops spinning. It hurt the eyes, those rapid-fire tweets.

Now imagine that experience replicated on a global scale when the World Economic Forum (WEF) Annual Summit begins tomorrow, and international leaders in business, politics, and education, as well as top journalists, touch down in Davos, Switzerland. Imagine the social media frenzy.

by Cielo Lutino 22 January 2013 16:35pm 1 comment

Social media in 2013: the year we finally go “beyond the like”

Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts.

The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective.

by Heather Taylor 21 January 2013 16:45pm 2 comments

The face of retail in 2013

With the UK being rocked by the closure of major retail chains such as video rental chain Blockbuster and music store, HMV, it's an important for us all around the globe to look at what the face of retail will be in 2013 and how shopping needs to continue to change with technology.

Some retailers like Nordstrom are already aware of the need to innovate. Major retailers can't sit back any longer and watch their competitors crumble without thinking they could be next.

by Heather Taylor 18 January 2013 16:31pm 1 comment

Small Australian businesses and social media [infographic]

It seems small and medium businesses are still neglecting social media, with only 27% and 34% respectively having a presence on social networking sites.

These figures come from the Yellow Pages Report, which looked at the social media habits of nearly 2,000 Australian SMEs and puts forward a case for why Australian businesses need to invest more time and funding into their social media strategies.

by Claire Brinkley 17 January 2013 22:15pm 1 comment

Using social media to widen your sphere of influence in B2B

Thought social media was the reserve of consumer marketing? Think again.

B2B marketers looking to build relationships with buyers are rapidly wising up to the possibilities of social media and the need for a tightly managed, segmented social ecosystem.

The traditional B2B buying cycle is changing beyond recognition. More people, more job functions and more territories now need to be influenced over a over a longer time period and these varying personas have different needs, expectations and triggers.

by Jasper Bell 17 January 2013 14:03pm 0 comments

Research: Asia-Pacific travellers use social media more than any other region

Travellers from the Asia-Pacific region are leading the way when it comes to social media usage, with over 70% of APAC travellers saying they used the channel to gain inspiration for at least one element of a recent trip, compared to only 51% globally.

These figures come from recent research, the Digital Index: Travel and Tourism Study, which is based around the responses of 4,600 people from 13 different countries.

The report examines how digital technologies have contributed to fundamental changes in the tourism industry, and specifically highlights findings that demonstrate APAC respondents are ahead of average in terms of digital usage.

by Claire Brinkley 14 January 2013 22:30pm 2 comments

Carnival Corporation sails away with social stats

Our weekly showcase of The Dachis Group's Social Business Index highlights brands in a range of verticals from publishing and retail to travel, with the Dacchis team focusing on National Geographic, Hollister, and the Carnival Corporation.

We also survey the top twenty listings of the Social Business Index, a real-time ranking of 30,000+ multinationals' performance in social.

by Cielo Lutino 14 January 2013 17:52pm 0 comments

Cheggers gets wrists slapped by ASA for promo tweets

In the latest high-profile case of Twitter celebrities getting their wrists slapped by the ASA, Keith Chegwin has been sent to the virtual naughty step for not disclosing a promoted tweet he posted some time ago.

The tweet in question, posted at an unspecified time last year (and now deleted), suggested to Chegwin's followers that they might like to visit a certain gambling website which he was the face of.

I won't mention their names here, as I'm sure they're getting plenty of SEO value from the coverage they're already getting.

Either way though, by posting his tweet without using an ASA-approved hashtag such as #ad or #spon, Cheggers broke one of the ASA's golden rules.

by Henry Elliss 09 January 2013 12:42pm 1 comment

Free Facebook Webinar aimed at MENA marketers as Facebook usage soars

Econsultancy is running a free Facebook webinar for Middle East marketers this week to help companies seeking to embrace the fast-growing social network as an effective marketing tool.

Research published by Socialbakers last month stated that Facebook grew its user base by 29% in 2012, adding over 10 million new users during the year with 21 new registrations per minute across MENA countries.

by Amy Rodgers 06 January 2013 06:30am 1 comment