For many organisations, social represents one of the most drastic changes in communications since the advent of email.
Savvy businesses now effectively use the power of social to interact with their customer bases, prospect for new business, deliver services and obtain customer and market insights.
Indeed, this shift in communication has led many large enterprises to employ teams of social experts, tasked with monitoring the social airwaves at all hours and in multiple languages.
Last week saw the release of Econsultancy’s State of Digital Marketing in Australia report, where the current environment is closely analysed to understand what’s happening, where focus is being placed and how this is affecting marketing activity.
In line with this, ExactTarget’s Inspired Marketing Predictions recently compiled various opinions from industry experts, of which many echo the research findings.
Mobile is changing our behaviour. And the message from a recent mobile marketing event, hosted by ORM London was, adapt to this change or be left behind.
The headline figures: who owns a smartphone (currently 54% of the UK), tablet (21% of the UK) and what they do on these devices (28% surf the net) changes from week to week. The latest in this rapid stream of stats is that more smartphone devices are being activated everyday worldwide than babies being born.
Mobile usage is big and it’s set to be even bigger. Twitter's latest report highlights how smartphone and tablet users are the most engaged consumers. Mobile users are 96% more likely to follow 11 or more brands and 58% more likely to recall seeing an ad on Twitter.
Google even predicts in three years mobile will overtake desktop as the most common way to go online – making mobile marketing more important.
CRM strategist and consultant Andrew Campbell is the author of our recently published Customer Relationship Management in the Social Age Best Practice Guide.
Here, he answers some questions about social CRM and other topics covered in the guide.
It launched, like no other social network before it, with instructions on how to create the perfect steak tartare and very quickly, became all about spam, pornography and regulation.
Vine is one of the raft of new launches from Twitter. It’s novel, it’s got some spammy teething problems and it’s already had its first #fail.
But, assuming that all of this can be fixed (and this is social behemoth Twitter we’re talking about, so that’s a fair assumption) what does Vine mean for brands?
Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on its the second Digital Cream Singapore event for senior client-side digital marketers held in November.
Key issues for those attending were the lack of resources and skills, and the challenge of creating mobile-ready environments.
Branding is both an art and a science and it's a living, breathing discipline that’s always changing. We can’t take a class, get a degree, and sit back on our laurels and say we’re brand “experts”. Even those of us who have been successfully making a living for a long time in building and managing brands need to stay on our toes.
That’s because we live in a world where there are unprecedented changes in technology, social media and consumer macro trends, and all of these have an impact on the way we create strong brands that engage our consumers.
The good news is there has never been a more exciting time to be a digital marketer. The bad news is that it’s never been more challenging.
That’s why if you’re going to be in the game, you’ve got to play to win and commit to continual learning.
Econsultancy last month held Europe's largest conference devoted to B2B marketing and sales.
Our London FUNNEL event at the Emirates stadium saw some of the world's leading B2B business experts present to an audience across four streams: Plan, Align, Attract and Engage.
The thoughts and insights shared that day, along with case studies illustrating best practice, have been used to create our B2B Digital Marketing Briefing, which is free to download.
The rise of social media and mobile usage has led to an increased interest in marketing attribution, according to the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing.
The new report, Making Sense of Marketing Attribution, is based on a survey of more than 700 marketers based predominantly in Europe and North America.
It finds that just under half of respondents are more focused on marketing attribution as a result of mobile and social.
More highlights follow...
Once again we round up six of the best infographics we've seen this week.
The topics include the best time of day to send an email, smart shopping for the holiday season and software project management.