Software | Internet Marketing Blog

Five big marketing mistakes companies make

For most businesses, marketing is a crucial component of success. If you can't market effectively, you can't sell and grow, and that spells trouble.

Thanks to the internet, the rise of digital marketing channels, and the abundance of marketing tools and technologies, companies have more marketing assets and capabilities than ever.

But figuring out how to use them correctly is often a challenge and there are a number of common mistakes that hold companies back. Here are five of the biggest and most detrimental.

by Patricio Robles 16 January 2013 16:06pm 1 comment

Adobe takes CS6 into the cloud with Creative Cloud

Software is a multi-billion dollar industry but that doesn't mean it hasn't changed dramatically in the past several years. From the rise of the app store to software-as-a-service, how software is bought and sold has been evolving rapidly.

That creates both opportunity and challenges for software's biggest players.

by Patricio Robles 23 April 2012 16:25pm 2 comments

One cloud to rule them all? Amazon launches AWS Marketplace

According to a report from research firm DeepField Networks, Amazon's AWS cloud now powers 1% of the internet. If this number is anywhere close to accurate, it's a stunning figure, particularly when one considers that Amazon started as an online retailer of books.

But Amazon's cloud ambitions are huge, and in an effort to grow its cloud even more, Amazon today launched the AWS Marketplace, a one-stop shop for AWS customers to, with a single click, purchase and deploy cloud servers running the software they need.

by Patricio Robles 19 April 2012 17:15pm 0 comments

Techies are from Mars, marketers are from Venus

Marketing software companies might orbit the planet marketing. But they certainly do not live on it.

Despite claims to the contrary, tech geeks still don’t ‘get’ marketers. But what can marketers do to improve relations with techies?

by Peter Schlegel 12 September 2011 11:42am 12 comments

The Mac App Store is here. Should developers worry?

With the App Store, Apple has positioned itself as one of the most powerful players in digital content. Millions upon millions of customers now acquire everything from music to mobile apps through it.

But when it comes to Mac desktops and laptops, the App Store is irrelevant. Until now.

by Patricio Robles 06 January 2011 09:26am 5 comments

OpenTable: value is in the eye of the beholder

Take a look at the stock chart for restaurant industry solutions provider OpenTable and you're likely to assume that the world is a pretty good place for OpenTable right now. OpenTable has been a hit with investors since going public, and its 126 price-to-earnings ratio brings back memories of the .com boom.

But behind the scenes, questions are being raised about OpenTable's value proposition to the restaurateurs it serves.

by Patricio Robles 17 November 2010 09:35am 2 comments

Oracle invests $1bn in multichannel commerce

There's a lot of talk about multichannel commerce and the future, but major retailers already know that multichannel commerce isn't the future; it's already here. Consumers are shopping using many platforms, and companies that want to maximize their sales have to have a cross-channel strategy today, not tomorrow.

That explains in large part why software giant Oracle is shelling out $1bn to buy ATG, one of the leading cross-channel commerce platform providers.

by Patricio Robles 03 November 2010 08:54am 0 comments

Will the Mac app store change the desktop software landscape?

Are you ready to buy desktop applications through an app store? Apple thinks you are. In the next few months, it will roll out the Mac app store, which will let Mac owners purchase desktop software apps the same way iPhone owners purchase apps for their phone. And Microsoft has plans of its own for a Windows desktop software app store.

The big question: will the app store model work on the desktop? And is the desktop even a market worth targeting?

by Patricio Robles 25 October 2010 09:03am 3 comments

European Commission wants software protections

When it comes to software, should consumers be entitled to the same protections they receive when purchasing physical products?

If two European Commission Commissioners have their way, consumers will.

by Patricio Robles 11 May 2009 09:45am 2 comments

6 things your business is overpaying for online

The economy is still hurting and businesses are still cutting back.

But there are plenty of little (and not so little) things that businesses are still overpaying for online that can add up to real savings when addressed.

by Patricio Robles 02 April 2009 09:00am 3 comments