Posts tagged with 'sound'
I read a brilliant article the other day... one of the very funniest things I have read in ages. It was all about how companies in the hospitality sector should play sound to make visitors feel “secure”. Sound, it says, “can help your website achieve major impact”.
Here’s another quote from the article in question:
Website audio can make your website stand out from your competition’s site while reinforcing the marketing and customer service strategies you’re already using.
After pulling myself together I decided to reconsider my views on autosound, which I have up until now considered to be one of the worst user experience mistakes you can make. I set about to find some examples that would make me - and you - see the light (and, ahem, hear the sound).
So then, here are 10 automatic audio experiences on hotel websites that will presumably make you reach for your bank card to book a room. Make sure you have your sound turned up, especially if you’re in the office.
Green is a great product marketing term. It’s almost perfect for every context, from those that are concerned about environmental impact, through to activists.
In between, there is a cultural change occurring and it is having a deep and lasting impact on marketing.
This middle ground is what I’d describe as Professional Green. This is a marketing space where brands can establish their credentials as aware, caring and proactive when it comes to The Environment.
Unfortunately early attempts to mix product marketing with environmental issues were branded as “green wash”.
That phrase was created purely as a negative response to the over-enthusiastic engagement by many brands that perhaps put more focus on being seen to be concerned about the environment, than actually having a positive impact.