Posts tagged with 'Southampton FC'

Southampton's AR campaign is about fan engagement, not ROI

Southampton FC has launched an ad campaign that uses augmented reality to embed extra content within banners around the city.

Fans can use the Blippar app to access the club’s mobile website, team shop and ticket office.

Users can also add their face to the Southampton team huddle and share the image using email, Facebook and Twitter.

by David Moth 03 January 2012 16:07pm 0 comments