Mobile devices achieve higher click-through rates than desktops when it comes to UK paid search ads, according to a report from Marin Software.
The data looks at how different devices performed during 2012, with smartphones achieving the highest CTR at 5.87%, compared to 3.93% on tablet and 2.29% on desktop.
And though the same is true of the Eurozone, the difference is less pronounced – smartphones achieved a CTR of 4.78%, compared to 4.48% on tablet and 3.1% on desktop.
The findings come from Marin's new report that looks at how smartphones and tablets are changing paid search.
For many years since its release, the Android OS has been behaving like a teenager in the grip of raging hormones. Growth has been nothing short of explosive and the changes have been sweeping and profound.
With the release of Ice-Cream Sandwich OS, the UI standards and design elements have changed dramatically and the platform has really matured and even stabilized somewhat.
Nevertheless, the OS has retained it’s rebellious hacker DNA with unique features that are authentically Android.
In case you hadn’t noticed, smartphones and tablets are now hugely important for ecommerce both in terms of traffic and conversions.
According to Ofcom, smartphone penetration in the UK now stands at 58% while 19% of the population owns a tablet, so websites have no choice but to adapt to accommodate the ensuing changes in consumer behaviour.
With this in mind, I thought it would be useful to round up some of the most useful stats and surveys we’ve seen in the past 12 months.
And for more data on m-commerce checkout our Internet Statistics Compendium...
Christmas might seem like a distant memory now, but as we've seen from the recent troubles at Comet, HMV and Blockbuster, having a good Christmas can be the difference between success and failure for a retailer.
But what's coming to light from our search data is how Christmas Day itself is becoming critically important for online retailers.
We have seen a steady growth in e-retail on Christmas Day and Boxing Day over the last five years or so, and now with the proliferation of tablets and other smart devices we’re seeing the growth increase even further.
Nearly a quarter (24%) of UK consumers used a mobile device for Christmas shopping, according to stats included in our new Christmas 2012 Online Shopping Survey.
The report, which was produced using Toluna QuickSurveys, polled 1,000 UK and 1,000 US online consumers on their shopping habits.
It revealed that 11% of UK respondents used a smartphone and 13% used a tablet, compared to 77% who shopped using a desktop.
US shoppers exhibited largely similar shopping behaviours, though overall were 4% more likely to use a smartphone or tablet for their Christmas shopping.
With Christmas behind us once more, it was unsurprising to many that smartphones and tablets played an even bigger part in our holiday shopping activities than they have done in the past.
As you would expect, our Internet Statistics Compendium is stacked full of the latest insight into how the festive season is becoming an increasingly mobile and online orientated affair for more and more people.
Tablets accounted for almost one fifth (18%) of UK paid search clicks for retailers in 2012 compared to 13% on smartphone, according to a new report from Kenshoo.
Tablets also delivered 18.3% of conversions and 21.3% of revenue, while smartphones achieved just 3.6% of overall retail conversions from PPC and 3.4% of revenue.
Similarly, the conversion rate from smartphone visits is just 1.59% compared to 5.85% on tablet and 6.53% on desktop.
The report indicates that marketers aren’t yet making the most of the opportunity presented by tablets, as the devices account for 14.1% of ad spend at a CPC of £0.25, while desktop hoovers up 78.7% with a CPC of £0.36.
In our line of work, putting your intuition on the line is the norm.
Predictions, albeit with some measure of a hypothesis, are what we do, and we often get them wrong.
When we look back at some of the predictions made in the technology space in the last 150 odd years, we realise some of our predictions are not so embarrassing.
In my last blog I looked at why mobile and tablet optimisation was imperative to businesses.
In the second blog of the series I’ll explore why the time is now to optimise and I will also provide you with two of my top four considerations for tablet and mobile optimisation.
The internet has become so integral to our everyday lives that even the most old-fashioned items on the Christmas 'to do' list have now been transformed.
So it's true that in some situations, we actually can't live without technology, but metaphorically speaking, could you have survived Christmas without it?
Here's my top 10 ways in which the internet changed Christmas in 2012: