Posts tagged with 'the next big thing'

Platform before strategy: the Wall Street Journal teams up with Foursquare

Is Foursquare the next consumer internet startup that's on the verge of making a big mainstream splash? A growing number of print publishers seem to hope it is and are in turn aligning themselves with the young company.

Recently, I detailed the Financial Times' initiative with Foursquare, which will give certain Foursquare users the ability to access FT.com without a subscription at no cost for a limited time.