Posts tagged with 'The Yes Men'
When disaster strikes, brands can quickly find themselves in the social media crosshairs. Just ask BP, which found itself under attack when a horrible oil spill caused a PR nightmare the likes of which only a crisis PR firm could enjoy.
But with consumers and activist groups becoming more sophisticated in their use of social media, brands are increasingly discovering that a social media crisis can strike at any time -- for good reason, or no reason at all.
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by Patricio Robles
19 July 2012 20:28pm
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