Slideshare is one of the more useful startups launched in the past few years, as it means you can view slideshows without having to attend events. It is Youtube for Keynote and Powerpoint.
I've just viewed a compelling / amusing 26-slide presentation on 'Twitter party theory' by Poke creative director Iain Tait, and thought I'd share it with you, along with four others that I've enjoyed recently. They include a comprehensive overview by Ogilvy PR, and a great slideshow by Adam Schoenfeld that takes a detailed look at running contests on Twitter.
Twitter may already be everywhere, but it's about to know where you are. The microblogging service announced today a new feature that will make it location aware for users.
Twitter is developing an API that will allow third-party platforms
like Tweetdeck and Tweetie to indentify users' latitude and longitude. Eventually it will be an opt-in option on Twitter itself. And that means local advertising cannot be far off.
Twitter is making movie studios nervous. Ever since Sacha Baron Cohen's "Bruno" dropped a few points on its opening weekend, there has been talk of how the Twitter effect can sink a film's box office sales.
Can the power of Twitter make or break a movie at the box office? Probably not. But there is one thing social media has the potential to do: burst the opening weekend bubble of bad films.
What can movie studios do about it? Fill theaters with people predisposed to like their movies.
"We need to be on Twitter," cries the CEO. But for how long, and what will it do to the brand long term?
The consistent cry from boards and management interested in the Internet is the always 'the latest thing'. Today, it's Twitter. But the Internet has bad habits. It keeps check of what you do. It crawls, catalogues and communicates all the past 'latest things'.
That's right. Those things. Those 'not latest' things. The things you were doing yesterday. They are still there.
See, social media isn't a campaign. It's a habit.
That many brands are cutting back on print advertising is no secret.
And it's no secret that more and more of them are focusing their
efforts on digitally-oriented campaigns.
In many cases, such campaigns make a lot of sense. While print can
still be a valuable medium in a marketer's toolbox, it's often
expensive and depending on a campaign's needs, diverting cash and
resources to the internet may provide more bang for the buck.
Just had a “conversation” with our shiny new marketing manager of the benefits of social vs email marketing. Wish I had a tape recorder (doesn’t that sound dated, hmm iPhone anyone?) to hand as I think it encapsulates the position a lot of marketing managers find themselves in...
On April Fools’ Day earlier this year Twitter’s Evan Williams tweeted: “There is no Twitter Pro.” That might have been true then, as it is now, but do you seriously think that this won’t happen at some point in the future?
For me, the question is simply about when Twitter will launch ‘Pro’, and what kind of features and tools we can expect to see, in return for a fee.
I don’t think for one minute that the firm will suddenly turn around and tell all businesses that they have to pay, but rather that they can upgrade to a better service if they choose to do so. The 37signals model is perhaps the most likely charging scenario, where you have a range of price plans to sign up to.
So what kind of tools and features might convince a business to upgrade to Twitter Pro? Here’s a braindump of the things I’d like to see, and in no particular order…
The social media statistics I posted a few weeks ago seemed to strike a chord amongst the digital community, especially in highlighting just how big an issue this particular area of online currently is. So I’m happy to say that I’ve trawled around the internet to bring you some more snippets of useful data and awesome figures.
Dean Collins sells a desktop software application called My Twitter
Butler. By all appearances, it's pretty spammy. It enables Twitter
users to auto-follow other users based on keywords they use and permits
the mass-sending of DMs to followers.
Twitter doesn't like My Twitter Butler and Twitter's high-powered
Silicon Valley law firm, Fenwick & West, sent Collins a letter
demanding that he "deactivate" his website, transfer the
MyTwitterButler.com domain name to Twitter, stop using the My Twitter
Butler name and begin complying with Twitter's Terms of Service. Or else.
In my post earlier this week about Google Caffeine, I made the observation that certain Facebook Pages seemed to have received quite a rankings boost. I also noted some comments about Twitter pages receiving a boost as well.
As more and more people give Caffeine a whirl, the increased prominence of results from the social media sphere appears to be a widespread phenomenon.