We’ve heard lots of talk about the death of blogs and blogging, with fingers invariably pointed at the likes of Twitter and Facebook. The truth is a bit more straightforward. Blogging was never really as big as everybody said it was.
Well, here’s the good news: blogging is back. Except now it’s called microblogging. And it’s great.
Facebook has been increasingly compared to Google of late, and the social network's acquisition of FriendFeed yesterday might make some large strides toward getting its functionality closer to that of the search giant. FriendFeed may not have the audience or cache that Twitter has right now, but it has something else that Facebook values: search functionality.
Twitter's popularity has escalated as FriendFeed has stagnated, but the company offers more than just executive programming talent to bring to the Facebook team. If Facebook expects to be the dominant player in the social media space (and it does), it's going to need to make itself an important aggregation tool. And FriendFeed can help with that.
When Google updates, SEOs around the world hold their breath. For websites that rely heavily on their Google SERPs for traffic, an algorithm change can sometimes mean the difference between profitability and the poorhouse.
Google's newest update, named Caffeine, is by all appearances more than just a regular update. Google describes it as a "next-generation architecture for Google's web search".
By most accounts, Facebook CEO Mark Zuckerberg really likes Twitter. And as the 20-something CEO of a company that has raised over $750m, it's only natural that he'd want it, literally. There's just one problem: when Facebook tried acquiring Twitter earlier in the year, it was turned down. The reason: Twitter didn't buy into the $15bn valuation Facebook was basing its share price on as part of the proposed deal.
So Facebook has finally done what many do when rejected: you settle for your second choice. And it this case, that means FriendFeed, which it acquired yesterday.
I’m not one of those people who claims that social media doesn’t do
anything for your search results. On the contrary, I think it
absolutely helps SEO.
For some, any notion that Twitter could influence your search rankings
was blown into smithereens when it was revealed that Google pays no
attention to links from Twitter. Call the
That kind of thinking totally misses the point, because Twitter is a network of networks.
Yours and mine, for starters. And I bet you that they’re overlapping
right now, if you’re reading this and also active on Twitter. People talk beyond the virtual walls of Twitter. The network effect is
an almighty thing when it’s in full swing. Raising awareness in a meaningful and relevant way is what Twitter is all about, as far as our business is concerned.
In any event, Twitter can also directly affect Google rankings for you in a
positive way, starting with universal search...
Twitter is down. LiveJournal has been down, although it appears to be back up. Facebook users are experiencing problems too. What's going on?
In Twitter's case, the culprit has been confirmed as a denial-of-service attack. A note on the Twitter status page states "we are defending against a denial-of-service attack". There is no word yet on the cause of the LiveJournal and Facebook issues that have been reported. Needless to say, the fact that three popular social networking services are all having a bad morning hints at the possibility that the most important parts of the social internets are under siege.
Yesterday, I discussed the official launch of Sponsored Tweets and voiced my opinion about the service. I wasn't impressed. But there's a saying about opinions that starts with "Opinions are like...".
So I thought it would be helpful to look at Sponsored Tweets from a different perspective: performance. The proof is always in the pudding and when it comes to marketing, that means that the proof is in the performance.
It's a good to be an independent developer. The number and variety of
development platforms on which to build has exploded over the past
several years. From the iPhone to Salesforce to Facebook, opportunity
knocks at every turn.
But if you're an independent developer, choosing which platform to
develop for can be a difficult task. Many developers today decide to
develop for the platforms that seem to offer the quickest path to
Can brands build unique experiences for consumers around Twitter? Toyota is giving it a shot with a new Twitter-oriented microsite called Harmony Tweets that is being used to promote the Prius.
The microsite was built by Federated Media, which has over time gone from an ad rep to a "conversational marketing" agency.
Twitter was borne of a simple idea: co-founder Jack Dorsey was interested in "being able to know what his friends were doing". Since Twitter was launched as a side project of Obvious Inc., a lot has changed.
The popular microblogging service is used for a lot of things. Some of them, like the distribution of breaking news and customer service, are more helpful than others, like shameless self-promotion and spam.