Using a few Google Analytics advance filters, it’s very easy to create a handy Twitter-specific profile which groups together twitter sources such as web clients and short URL services.
If you've read my earlier post 2 easy ways to track social networks in Google Analytics, you should be quite familiar with using advance filters in Google Analytics. A large percentage of Twitter's traffic is coming from phone or desktop based clients, in which case they'll appear as direct traffic so be sure to place extra attention to filter three.
Starbucks is looking to Twitter to combat falling sales in its massive network of stores. The coffee giant is launching a new ad campaign that hopes to leverage its massive numbers of followers and fans online to get to their friends and acquaintances.
According to The New York Times:
"The coffeehouse chain is putting up new advertising posters in six major cities. To further spread its message, it is trying to harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter."
Twitter's popularity is sparking all kinds of rumors about the company's future, and Google higher ups added fuel to the fire this week by implying that their company plans to partner with the micro-blogging service.
At the search giant's annual annual Google Zeitgeist conference
Tuesday, Google cofounder Larry Page made it clear that they are covetous of
Twitter's real time offerings. Page said that
their company has so far “done a relatively poor job of creating things
that work on a per second basis...People really want to do stuff in
real-time and they [Twitter] have done a great job about it... We will
do a good job of things now we have these examples.”
CEO Eric Schmidt tampered down rumors that Google is looking to buy Twitter though, saying “We do not have to buy everyone to work
with them." And that's a good thing for Twitter.
If you're a twitter user, you'll have noticed more and more brands jumping on to the band wagon lately, to varying degrees of success. To spare a few blushes, I've put together a few tips (twips?) to help out any brands who are joining twitter but aren't quite sure how to interact.
Speaking at a conference today, Twitter co-founder Biz Stone told the audience not to expect to see ads anytime soon on the popular microblogging platform.
"There are a few reasons why we're not pursuing advertising--one is,
it's just not quite as interesting to us." Stone said.
As the buzz around social media gets even noisier, it has been fascinating to watch search agencies stake a claim to this territory and reposition themselves accordingly. But how closely do SEO and social media really fit together? We spoke to several leading search agency figures to get their perspective.
Now, I adore pigs, saw "Babe" 11 times, don’t eat ‘em, and pet them at the kiddie zoos. Yet I would never encourage lipstick for an oinker. So why do developers of digital products that won’t sell, chirp: “Let’s spin the click potential, sell advertising on it, and give it away?”
Social media has opened up quite a few cans of worms. Lots of people have been forced to reevaluate how they handle certain things in light of social media's increasing prominence with consumers.
Add another can of worms to the debate: the potentially treacherous combination of social media and affiliate marketing.
We've looked at how charities are using Twitter before; The Dog's Trust is one good example of how causes can be promoted on the site. Another is LearnAsOne, which will be aiming to Tweet from a community in Zambia.
LearnAsOne is a charity that has launched a project
to build a community school in Zambia, and will be using Twitter, and its blog to
promote the scheme and encourage donations, as well as showing people
how their money is being spent.
The charity was set up by Steve Heyes; he is out in Zambia now and will be documenting the project for the next two weeks. I've been asking Steve about his use of social media.
The Telegraph's social media strategy seems to be paying dividends, as its website now receives 8% of its daily traffic from news aggregators like Digg and Reddit, as well as Twitter.
The newspaper's Head of Audience Development Julian Sambles revealed this figure to Malcolm Coles on his blog, and based on the Telegraph's 28m uniques in March, this equates to around 75,000 visitors per day from social media.