Posts tagged with 'user-generate content'

Eurostar claims to be first to integrate social mentions with "large-scale" advertising

Eurostar is to integrate social media mentions with advertising, promoting its connection from London to Amsterdam in the run-up to the Olympics.

The brand claims to be the first to integrate real-time comments and photos from Facebook, Twitter and more with “large-scale” advertising, predicting that it will place 4,000 mentions per day onto digital screens around London and the South East