The Super Bowl may be the biggest event in sport (except, of course,
everywhere outside of the U.S.), but everyone knows that the battle
that occurs each year on Super Bowl Sunday doesn't take place on the field.
It takes place during the commercial breaks.
The battle for
consumer hearts and minds costs a lot of money, and it increasingly
involves the internet, which is where much of the buzz about Super Bowl
commercials can be found.
Online video gets a lot of attention, but while the YouTubes and Hulus of the world typically attract the spotlight, more and more companies are developing their own strategies around online video.
Benjamin Wayne is the CEO of online video solutions provider Fliqz. I spoke to him about the ways companies are using online video, self-hosting and video SEO.
When Google purchased YouTube for $1.65bn in 2006, many questioned whether it could turn YouTube's popularity into a big business.
Just over three years later, the answer appears to be 'maybe'. Google has made a lot of progress building an ad-supported business model for YouTube, but that alone might not be enough if YouTube is to realize its full potential.
2010 is a big year for the world of sport. Later this month, the Super Bowl will air, next month the Winter Olympics will begin and in June, the World Cup kicks off.
One player will be taking part in all of these events: social media.
Thirty billion - that's a lot of videos. In fact, it's an all-time record for videos viewed online in the U.S., when online video views actually approached a number closer to 31 billion in November. With over 12 billion videos viewed, Google sites accounted for the lion's share of all that goggling. Overall, more than 170 million viewers watched an average 182 videos each.
comScore Video Metrix, which released these figures, also found Hulu achieving new highs with 924 million video views. The average Hulu viewer watched 21.1 videos that, another record for the property. Google video viewers watched an impressive 94.7 videos each on average, however it's notable that the overwhelming majority of these were on YouTube, which generally tends to feature much shorter clips.
Many big media companies are still trying to figure out how to cash in on the internet, but for some talented and lucky individuals, the internet has proven to be the perfect place to cash in on big media.
Recently, I wrote about the success realized by the creator of Sh*t My Dad Says. Thanks to a 700,000 strong following on Twitter, 28 year-old Justin Halpern was able to land a book deal and television comedy project before he hit 100 tweets.
Dell has provided further proof of the potential of Twitter for retailers, revealing that it has earned $6.5m in worldwide revenues from Twitter over the past two years.
Revealed in a blog post today, This figure includes sales from the @DellOutlet Twitter account, which now has almost 1.5m followers, and its equivalents outside of the US.
I've been looking at the figures, as well as talking to Dell's Richard Binhammer about the company's approach to Twitter and social media in general...
Well it was good while it lasted. While television networks and advertisers morned the introduction of commercial fast forwarding on television, they have found solace online, where consumers have consigned themselves to sitting through pre-rolls and interstitials if it means streaming high quality video content.
YouTube is trying to change all that. The video giant today announced today that it is launching "skippable" pre-roll ads on some of its videos. The move will help YouTube create better ads, charge better rates for the ads that are seen and improve its ad model. It could also lead to further erosion of video ad views overall, which networks won't be happy about.
The good news: networks won't have to worry about that for a while.
Before the advent of the internet and social media, citizens and consumers had little recourse when they spotted injustice or suffered abuse. But that's all changed. Thanks to ubiquitous mobile phone cameras and internet content sharing services, when something goes down, there's a good chance it will recorded and posted online.
A customer service assistant for London Underground recently learned that the hard way after he hurled harsh words at an elderly passenger. The incident was 'caught on tape', uploaded to the internet and an uproar ensued. Consequently, the customer service assistant is voluntarily no longer employed by London Underground.
According to Google CEO Eric Schmidt, Google willingly paid a $1bn premium to acquire YouTube back in 2006. And if Viacom has its way, he'll soon be paying another $1bn 'premium'.
In the search giant's legal battle with the media giant over copyright infringement, Viacom has fired a potentially devastating salvo: it claims it has evidence that YouTube employees were uploading copyrighted content without authorization.