Widgets have become pretty much ubiquitous on the web. Plenty of companies are using widgets as a low-cost distribution strategy: they offer their tools and services in a form that enables users to embed those tools and services into their own websites.
Now Google is getting into the act. It wants to widgetize your blog and website with its products and has launched Google Web Elements to do just that.
Monetizing viewership is a recurring problem online. But companies need to be prepared for spikes in popularity, whether they expect them or not.
Case in point: Susan Boyle's now infamous rendition of "I Dreamed a Dream." Susan may be bounding ahead in the competition for "Britain's Got Talent," but she's not making the show's parent company ITV any money online. YouTube videos of the singing sensation still don't have ads in the U.S. Because ITV hasn't figured out where to put the money earned on YouTube, the network is wasting 1000s of views a day.
We've looked at how charities are using Twitter before; The Dog's Trust is one good example of how causes can be promoted on the site. Another is LearnAsOne, which will be aiming to Tweet from a community in Zambia.
LearnAsOne is a charity that has launched a project
to build a community school in Zambia, and will be using Twitter, and its blog to
promote the scheme and encourage donations, as well as showing people
how their money is being spent.
The charity was set up by Steve Heyes; he is out in Zambia now and will be documenting the project for the next two weeks. I've been asking Steve about his use of social media.
Facebook, Twitter, YouTube. These are but a few of the services many of us have come to enjoy.
Yet there's one thing that seems anything but enjoyable about them: dealing with their customer service.
Hulu's meteoric rise as the online video site of choice for big media companies looking for online distribution has attracted another equity partner: Disney.
The Walt Disney Company has announced a deal that sees Disney taking a 27% stake in Hulu and receiving 3 seats on Hulu's board. Hulu is now owned by Disney, News Corp., NBC Universal and a private equity firm.
Content may be king but many companies have found that producing and distributing quality content requires a royal bank account.
The plight of the newspaper industry is a good example: news hasn't gone out of style but, for many newspapers, the cost structures associated with producing the news is incompatible with today's market. Costs simply exceed revenues.
After the damage inflicted on its reputation by the YouTube video of its employees' unsavoury conduct, Dominos President Patrick Doyle has responded with a video of his own in an attempt to reassure its customers.
In the YouTube video, Doyle assures us that the employees have been sacked and it will do all it can to avoid a repeat of the incident, but is this enough to recover from the damage that has been done to the brand?
Ford Motor Company was founded almost 106 years ago and it's been through its fair share of ups and downs over the years. But like other auto manufacturers, it's currently in a battle to survive one of the toughest economic environments ever seen.
So it's doing what other great companies have done throughout the years when faced with a great challenge: it's taking a risk. In this case, it's turning to social media.
Hopeful to reel in the big brand, big bucks advertisers, YouTube is working on technology that would link up ads on its own site with spots on television, and even on other web sites.
Google's director of television ads, Michael Steib, is reported by wsj.com as saying the technology would allow
advertisers to buy ads across Google TV, which sells remnant inventory from on-air
commercials, YouTube, and video on other Web sites through a single
interface. Google TV Ads Online is reportedly being tested with a small group of advertisers and will bow within months.