YouTube | Internet Marketing Blog

Mattel continues to engage with Barbie 'Life in the Dreamhouse' web series

This week on our weekly showcase of The Dachis Group's Social Business Index we've focused on cars, cars, cars…and Barbie.

The Dachis Group has analyzed three well-known brands – Chrysler, Renault and Mattel - to see why they are faring better in the social space this week.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

by Heather Taylor 09 November 2012 19:18pm 0 comments

15 interesting facts about international social media use

Compiling our International Guide to Social Media has led us to some very strange places in social networks.

None more so than when exploring the most popular YouTube sites in Russia. For those who’d like to know, the third most popular Russian YouTube channel is guns and explosives channel Dmitri, with an unbelievable 478 million views, and 2.7 million subscribers (and rising every day).

by Patrick Eve 26 October 2012 09:22am 5 comments

Hosting videos: YouTube or third-party provider?

YouTube is a popular choice for hosting e-commerce videos, but it has its drawbacks. It’s hugely popular and it’s free – but sophisticated e-commerce capabilities are limited.

YouTube does offer some obvious pluses when it comes to video hosting, and the site provides a fast and easy way to get videos in front of the required eyeballs.

It’s free, it’s user-friendly, and being that it’s the second-largest search engine in the world, it attracts the necessary traffic you need for product videos.

by Melody King 15 October 2012 09:42am 5 comments

This week's top six infographics

Once again we round up six of the best infographics we've seen this week.

The topics include how to optimise mobile landing pages, big data, why email still matters, the top 1,000 YouTube channels, Facebook at 1bn and eBay's 100m mobile app downloads.

by David Moth 12 October 2012 11:31am 1 comment

Get on Google Plus or get left behind

In the 15 months since the launch of Google+, over 250 million people are using it. Though many of commented on it being a ghost town, this is far from the case. On average, users are on Google + 12 minutes a day, which is just shy of Facebook's average of 14 minutes a day. With over one million brands jumping on the wagon (including over 50% of the top 100 US brands), this arena is growing rapidly. With 5 Billion plus ones per day, this has been the fastest global social share button in history.

Yes. Today I've been getting schooled on the world of Google Plus in my first session at Social Media Week Chicago. Though I was asked how many people are holding accounts to prevent brand jacking, the stats say that it's use is only growing and I'd argue, if you're just sitting on your brand page, you're missing a huge opportunity to get ahead of your competition.

by Heather Taylor 25 September 2012 14:48pm 24 comments

Econsultancy Google hangout: finding your relevance with email - Thursday, September 20

At Econsultancy we often write about how you can experiment with different types of content with your marketing efforts so we thought we'd take our own advice and try our first Google Hangout: Finding Your Relevance with Email. We will be streaming this through our YouTube channel this Thursday, September 20 at noon EST.

In short, our Google Hangout will be like a conference panel, except no one needs to travel. It will feature:

Nicole Delma, Director of Email Marketing of J. Crew
Donald Parsons, Director of Global Email at Amazon
Morgan Stewart, co-founder and CEO of Treadline Interactive
And our own Stefan Tornquist, VP of Research, who will be our moderator

This session came about as we believe marketers are numb from hearing that they need to be relevant. Combat that by joining our experts to discover their secrets in creating email that is appointment viewing in the inbox.

by Heather Taylor 18 September 2012 18:44pm 3 comments

Five things H&M learned from advertising during the SuperBowl

On the second day of the Shop.org annual conference, Steve Lubomski, of H&M, presented two key case studies of their marketing efforts in the first half of 2012. The biggest was, of course, their SuperBowl campaign with David Beckham at the helm.

As half of the SuperBowl audience is women and not a lot of people cater to them, they took a chance with their first SuperBowl ad that lead them to garner almost 2 billion impressions in a month.

by Heather Taylor 12 September 2012 22:00pm 1 comment

10 ways to optimise your video for search

With 60 hours of content uploaded to YouTube every minute, it’s not easy to make your video content stand out from the crowd.

But there are steps you can take to make sure that you give yourself the best chance of showing up in search results, thereby increasing your potential audience.

As our Online Video Best Practice Guide points out, Google is increasingly returning ‘blended’ SERPs which contain video as well as web pages, images, news items and map listings.

It’s actually much easier to get on to page one of Google with a video than for a normal web page. That’s because everyone is competing hard on web page rankings and there are many more web pages out there than there are videos.

by David Moth 17 July 2012 10:48am 12 comments

Can Google take on cable with paid YouTube subscriptions?

Google's acquisition of YouTube may prove to be one of the savviest in internet history. Although some believed it appeared rich at the time, ask any of the companies that could have purchased Facebook for $1bn-plus less than a decade ago, and they'd probably tell you that sometimes, eleven figures is cheap.

But a big part of the reason YouTube has been so successful following its acquisition by Google is that the search giant continues to invest heavily in its development. The company is working with Hollywood to produce original content, and has made great strides over the years in inking licensing pacts with content creators.

by Patricio Robles 15 June 2012 20:31pm 5 comments

Oracle goes social with Vitrue acquisition

It's been a rough week for the world's most prominent social networking company, Facebook, and the week isn't over yet, but that doesn't mean that social media is going away any time soon.

That explains why software giant Oracle has purchased cloud-based social marketing platform provider Vitrue.

by Patricio Robles 23 May 2012 16:43pm 1 comment