Isn’t it funny how we’ve been hearing that ‘This Is The Year For Mobile’ every year since, oh, about 1863?
This seems to have been driven by hugely bullish forecasts from various analysts over the past decade, and the desire among investors to get this message out to market in order to Make Things Happen. Yet mobile marketing has never been the big story, for any number of reasons.
Google has started selling adverts on television as the search giant continues to expand its reach to other media, according to reports.
Sources told Wall Street Journal that Google is buying ad time on a small cable service, Astound, in Concord, California, then re-selling commercial breaks to advertisers under an auction system.
the launch of a new advertising platform that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations.
The Nokia Ad Service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package.
The UK government could turn to mobile marketing technologies in an effort to get on top of immigration control.
Among measures proposed by the Home Office, visitors to the country would receive a text message reminding them when their visa is due to expire.
Babelgum is a new internet TV service, using P2P technology to stream video to your PC at near -TV resolution, very much like Joost.
Like Joost, Babelgum has plenty of financial backing. While Joost's founders Niklas Zennström and Janus Friis raised around £1.3bn from the sale of Skype, Babelgum founder Silvio Scaglia has just sold a quarter of his stake in Italian broadband firm Fastweb for £148m.
A new website invites users to make their own video ads for big-name brands, and get paid along with the deal.
Zooppa harnesses the trend in consumer-generated ad campaigns that has been increasingly in vogue.
Chris Averill takes a look at why 'more advanced' interactive TV services haven't been a bigger hit with viewers.
Serial web investor
as a venture partner by London-based VC firm Index Ventures. Saul is planning to help Index spend its new technology fund and he will also work with its existing portfolio.
He spoke to us about why European start-ups need better access to experienced entrepreneurs, why he thinks social shopping is over-hyped, and what's driving the renewed interest in internet companies from investors.
BitTorrent, makers of P2P software often used to trade pirated movies, has launched a site which will sell legal downloads of movies and TV shows.
The BitTorrent Entertainment Network is set to launch today with films from Warner Bros, Paramount, 20th Century Fox, Metro-Goldwyn-Mayer, as well as episodes of TV shows such as '24'.
In what is being seen as a watershed moment for media, a surge in popularity this month saw the number of visitors to YouTube overtake that to US TV websites.
According to data from Hitwise, YouTube's share of internet visits leapt to 0.6031% during the week of February 3, breezing beyond the 0.4865% share all US TV network websites combined enjoy.