One of my favourite talks from SearchLove London 2013 was Hannah Smith’s ‘23, 787 Ways To Build Links in 30 Minutes’.
Among Hannah’s tips for sustainable link building, she mentioned a neat tool that helped her pick up 257 links at around $14 per link.
This tool was Zemanta, a seemingly fantastic way of providing scalable outreach.
This week we’ve got some really juicy stats from Tesco, John Lewis’ Bear and Hare, Facebook and other more prosaic but useful numbers on mobile and retail.
Get stuck in and please send through any interesting titbits that may be worthy of inclusion next week.
For more stats, check out Econsultancy's Internet Statistics Compendium.
Alt text is an important yet occasionally overlooked part of making a site accessible to all users.
It is a simple bit of HTML code that essentially describes an image that appears on a web page so that the user still knows what the image represents if they are visually impaired or if the picture simply doesn’t display correctly.
The alternative attribute can be input within the ‘alt text’ or ‘alt tag’ of the image element and the exact wording used depends on the context of the image as much as the content itself.
An additional benefit is that it provides a semantic description of images for search engines. This can attract additional traffic through Google Images and has a positive impact on SEO.
For the forth year running, we’ve been asking search marketers in North America to give us their views of the state of the industry.
Previously we’ve covered a broad area of concerns, from how search marketers set objectives and metrics, right through to budgets, resourcing and the integration of social media.
This year while covering similar areas to the previous, there are a few differences. Below are some of the things we are looking for, but better yet, take our survey before the start of next week and you’ll get a complimentary copy of the report worth $695 before anyone else gets a look!
And do feel free to share the link: http://ecly.co/SEMPO-2013
Back in my early days of running websites and trying to forge a living online, I stumbled across PPC in the form of Google AdWords.
I liked the idea of driving traffic to a website nigh on instantly. That was until I ran a few of my keywords through the old Keyword Tool and saw exactly how much the estimated CPCs were: upwards of £5 per click!
I broke into a cold sweat because I knew all of my biggest competitors were using PPC, I just didn’t see how it could be profitable and I knew right there and then that my sites were going to fail.
I just couldn’t afford to pay £5+ per click.
Are you an advertiser running a PPC campaign? Is there something not quite right with your paid search costs? Does your performance data contain unexplained anomalies?
Have you heard the term ‘click fraud’ bandied around the internet and think that you could be its next victim?
I realise that while writing this introduction I was beginning to sound like a fear-mongering, consumer-based TV show that makes even the most rational people think twice about leaving the house after dark, so I'll stop here.
Is click fraud something you should be aware of, and if so, to what extent does it affect your PPC campaign?
Following on from my last article exploring ‘percentage of spend’, I now turn my attention to ‘performance based’ agency models.
In essence, any paid search program should be performance based i.e. the agency and client should agree the strategy, objectives and KPIs, of which the agency will then be measured against.
The distinction in this instance is when the remuneration of the agency is directly linked to the financial performance of the paid search campaign.
There’s a smattering of complacency about content marketing.
Many brands are spending a great deal of money on content creation, and then just tagging a few keywords, sticking it up on their site’s blog, repeatedly posting it on Twitter for a few weeks and calling it a day: job done. Quality content needn’t have such a finite shelf-life.
With a little creativity content can be re-used and promoted more regularly, for example by creating seasonal content which can be easily repurposed each year. Neither should marketers be solely dependent on SEO and social shares to get the content seen.
At the end of October I attended The Web Summit (now rebranded to The Summit) in Dublin, Ireland. Hosted at RDC Dublin, this mammoth conference has been dubbed 'The European SXSW'.
I’ve never been to SXSW but from reading about it and now having attended The Summit I can agree with this. The list of speakers was overwhelming just to look at, and the quality of those speakers were the highest you’d find in Europe. I couldn’t wait.
Usually I attend search related conferences and this was more of a general technology so was slightly different.The scope of the talks themselves were also varied. Some I could take some useful notes, others were more about strategic thinking and general information.
Effective site search functionality on a company’s website is an increasingly important component of a successful digital strategy.
Companies are typically increasing their investment in site search because they recognise the range of benefits that effective technology can bring to their businesses.
Terms that consumers type into a company’s site search box can give a company huge insight into the users’ behaviour and give the company invaluable data to be learned from.
Used successfully, this information can increase conversions and improve customer retention.
During a recent Econsultancy roundtable with site search experts, interesting advice was given with regards to improving the site search experience for users and increase conversions.
This advice compliments trends found by Econsultancy through company research to provide a diverse range of key takeaways.