Digital Marketing Blog
Here’s a very quick example of what can happen when you stop caring about your users, or, become overly-influenced by your ad sales department.
The culprit here is E! Online, the entertainment site that is one of the top 1,500 most popular websites according to Alexa.
Take a look at this beautiful screenshot:
So then, you visited to read a story but are now faced with a terrifying dilemma, and one that has nothing to do with the reason you visited.
The dilemma is this: Which advertisement should you click?
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by Chris Lake
16 April 2007 18:21pm
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The BBC is planning to make its entire archive available to watch, listen to and download online, in a scheme expected to be announced by the corporation later this week.
The proposals will give licence fee payers access to over 1m hours of archive footage.
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by Graham Charlton
16 April 2007 13:54pm
1 comment
The UK's digital publishers experienced massive growth in turnover last year, according to a new survey by the Association of Online Publishers (AOP).
The AOP Census 2007 found that the UK's online publishers increased revenues by an average of 60% in 2006, with further growth of 72% predicted for this year.
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by Graham Charlton
16 April 2007 13:42pm
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The effectiveness of Google is unrivalled in the Search marketplace but there is a high level of concern among businesses about the search engine's unprecedented power, according to new research.
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by Linus Gregoriadis
16 April 2007 12:43pm
2 comments
eBay has partnered with the Mozilla Foundation to offer a new browser extension that could bring retailers more traffic.
The Firefox Companion for eBay entered an alpha test phase, inviting help from "experienced eBay users".
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by Robert Andrews
16 April 2007 09:27am
3 comments
The UK government must do more to ensure consumers get broadband well in excess of the speeds offered by today's packages, according to a telecoms advisory group.
Although 50% of all adults live in a home with 'broadband', according to a recent Ofcom report, the Broadband Stakeholders Group warned that current speeds will be too slow to handle the requirements of the most bandwidth-hungry businesses by 2012.
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by Robert Andrews
16 April 2007 09:25am
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Thomson Directories, the local listings provider with the blue cat, is branching into pay-per-click online advertising.
Through a service called The Online Agency, it aims to simplify search marketing ad buying on Google and Yahoo! for small- and medium-sized enterprises (SME).
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by Robert Andrews
13 April 2007 09:39am
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Google has finally launched a UK version of its Checkout online payments processing platform.
The service is designed to compete with PayPal in the market to mediate customer-to-merchant transactions.
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by Robert Andrews
13 April 2007 09:18am
1 comment
The UK dropped out of the top twelve spam relaying countries in the first quarter of this year, according to security firm Sophos.
Britain now accounts for 2.2% of messages caught by Sophos’ global anti-spam network, falling to 13th position from tenth in the first three months of 2006.
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by Richard Maven
12 April 2007 17:00pm
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Channel 4 could be picked to sell ads on mobile phone networks, according to reports.
The broadcaster is "in advanced talks" with T-Mobile and O2 to extend to mobile the online ad network it launched in February, NMA reports.
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by Robert Andrews
12 April 2007 08:58am
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