Digital Marketing Blog
DoubleClick is in 'active talks' with Microsoft and other potential suitors over a sale, according to the Wall Street Journal.
The digital marketing group has reportedly appointed investment bank Morgan Stanley to review its options, including a sale or stock market listing.
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by Richard Maven
28 March 2007 09:51am
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Calculating a competitive CPA is an incredibly important part of any successful affiliate programme and yet it's one of the first hurdles merchants fall at.
With more and more companies launching affiliate programmes, there is a huge amount of choice for affiliates, and if you expect them to promote your programme over your competitors, you need to set the right CPA and continually review it.
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by Duncan Jennings
28 March 2007 09:11am
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Two bits of research have highlighted caution among businesses towards so-called Web 2.0 applications like blogs and wikis, as well as fears that confidential information could be leaked by employees on social media sites.
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by Richard Maven
27 March 2007 17:22pm
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Xing, the German-based business social network, is expanding into the Spanish-speaking market with the purchase of eConozco, Spain's second biggest professional network.
Since launching in 2003, eConozco has reached around 150,000 members in Spain and Latin America. Both parties have agreed not to reveal the financial details of the deal.
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by Graham Charlton
27 March 2007 15:31pm
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Hitwise has published a list of the most popular UK websites in more than 50 categories last year, based on each site's market share of user visits.
It also lists the brands which were most searched for in 2006, with eBay unsurprisingly placing first and social networking site Bebo coming in second.
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by Graham Charlton
27 March 2007 14:01pm
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One of Wikipedia's founder members, Larry Sanger has launched a rival online encyclopedia, with the hope of improving on the original by avoiding the vandalism and inconsistency which affects some of its entries.
Sanger believes that allowing anyone to edit entries anonymously has caused problems for the original site, and plans to solve this by asking contributors to provide their real names.
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by Graham Charlton
27 March 2007 13:45pm
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Tim Curtis has been at Mothercare Direct for five years now, helping the company shift towards multichannel retail and more recently overseeing its switch to Amazon Services' e-commerce platform.
We asked him a few questions about the challenges of integrating different channels within Mothercare, and what opportunities there are for retailers within Web 2.0, mobile and digital TV.
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by Richard Maven
27 March 2007 13:13pm
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Sports retail giant Sports Direct is apparently set to buy online rival M and M Direct for around £75m, in its first acquisition since listing on the LSE.
The Telegraph reports that Sports Direct is leading negotations for the firm and that the deal could be completed within weeks.
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by Richard Maven
27 March 2007 12:33pm
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Cricket's governing body has ordered YouTube to remove clips from the Cricket World Cup, claiming copyright infringement.
The International Cricket Council told parent Google it must take down hundreds of clips in order to protect the rights of its commercial broadcasting partners.
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by Robert Andrews
27 March 2007 11:05am
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Yahoo! this morning unveiled new tools that make it easier for publishers to mobilise and monetise their website content.
The Yahoo! Mobile Publisher Services help producers gain prominence for their sites in new mobile search services and allow them to make money from a range of ad formats.
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by Robert Andrews
27 March 2007 09:17am
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