Digital Marketing Blog

Check your site's stats with Popuri

Popuri is a new site which allows you to quickly look at statistics for any website. It shows the link popularity of a website using rankings from various sources.

Simply type in the site's URL and Popuri will show stats from Google Page Rank, Alexa, and backlinks from Google, Yahoo and Live.com.

by Graham Charlton 26 March 2007 12:23pm 0 comments

Meta, meta, meta

There is at least one constant in the everflux of Search landscape; the importance of meta tags ebbs and flows. Is 2007 a year where the value of meta tags increases again?

by Andrew Girdwood 26 March 2007 11:52am 0 comments

Internet fraud hits one in 10 Brits, accounts for 15% of total fraud

Twelve percent of British internet users fell victim to online fraud last year, with around half of them losing out while shopping according to new research.

Some 2,441 survey respondents to the Internet Safety: The State of the Nation paper reported an average £875 loss in 2006.

by Robert Andrews 26 March 2007 09:12am 2 comments

Borders goes it alone on the web

Borders Group has announced plans to end its relationship with Amazon and reopen its own e-commerce website early next year.

The move follows a similar decision by rival bookseller Waterstone's in 2006, and came as Borders posted losses of $73.6m (£37.5m) for the fourth quarter of last year.

by Graham Charlton 26 March 2007 09:08am 0 comments

BT launches MySpace for SMEs

BT has launched an online service that helps small businesses use social media tools like blogs and podcasts in their company marketing.

BT Tradespace is pitched as taking "a giant leap forward in digital marketing", encouraging users to "join a fast-growing community of buyers and sellers in your specific business area".

by Robert Andrews 26 March 2007 09:00am 1 comment

Firms could improve customer self-service

Some 57% of UK companies offer little or no web self-service for their customers, potentially resulting in loss of revenue for etailers, according to research.

eGain assessed the web self-service functions of 125 major companies in the UK across a range of sectors. Only 17% of companies were found to be offering acceptable customer service solutions.

by Graham Charlton 23 March 2007 12:36pm 1 comment

Podcasting audience grows by 18%

Figures from Edison Media Research suggest the audience for podcasting is on the rise, and that general awareness of the medium is growing rapidly.

The stats, which were originally presented at the Corporate Podcasting Summit in London, show that awareness of podcasting grew by 70%, while actual use increased by only 18%.

by Graham Charlton 23 March 2007 11:45am 0 comments

News Corp and NBC to challenge YouTube

News Corporation and NBC Universal have teamed up to create a new online video site, which will be launched this summer.

The site will show full episodes and clips from TV shows, including 24 and Saturday Night Live, all available free of charge and supported by advertising. Films will also be shown, though it's unclear whether or not these will be free to view.

by Graham Charlton 23 March 2007 09:45am 1 comment

Thresher virus 2.0 unleashed

Web marketing innovator Hugh MacLeod's latest voucher virus has again become contagious amongst British wine lovers.

Last December, a voucher giving 40% off all Thresher wines for 10 days appeared on the web, driving £15m sales for the off-licence after being reproduced by bloggers and website owners and passed around in emails 800,000 times.

by Robert Andrews 23 March 2007 09:43am 1 comment