Digital Marketing Blog
Google has certainly got tongues wagging with last week's announcement of its $3.1bn
DoubleClick
buy. Some seem to think it's got a bad deal while others believe that it's got one that’s too good and is anti-competitive.
Others have been crying foul over various 'conflicts of interest'.
The implications are broad-reaching, so let’s have a look to see how different parts of the industry have reacted, starting with Google's big media rivals...
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by Richard Maven
17 April 2007 10:46am
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UK internet marketing spend is continuing to rise - but at its slowest rate in the last two and a half years, according to new data.
The Bellwether Report showed the budget companies set aside for online marketing rose to 19% in the first quarter of the year.
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by Robert Andrews
17 April 2007 08:57am
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The City of London will from next week become the UK's largest WiFi zone.
The financial district will be blanketed by a giant wireless internet cloud by commercial WiFi enabler The Cloud.
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by Robert Andrews
17 April 2007 08:55am
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In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative m-life, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.
But what AT&T missed was how its advertising affected later search behaviour.
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by Ken McGaffin
17 April 2007 08:04am
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Here’s a very quick example of what can happen when you stop caring about your users, or, become overly-influenced by your ad sales department.
The culprit here is E! Online, the entertainment site that is one of the top 1,500 most popular websites according to Alexa.
Take a look at this beautiful screenshot:
So then, you visited to read a story but are now faced with a terrifying dilemma, and one that has nothing to do with the reason you visited.
The dilemma is this: Which advertisement should you click?
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by Chris Lake
16 April 2007 18:21pm
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The BBC is planning to make its entire archive available to watch, listen to and download online, in a scheme expected to be announced by the corporation later this week.
The proposals will give licence fee payers access to over 1m hours of archive footage.
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by Graham Charlton
16 April 2007 13:54pm
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The UK's digital publishers experienced massive growth in turnover last year, according to a new survey by the Association of Online Publishers (AOP).
The AOP Census 2007 found that the UK's online publishers increased revenues by an average of 60% in 2006, with further growth of 72% predicted for this year.
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by Graham Charlton
16 April 2007 13:42pm
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The effectiveness of Google is unrivalled in the Search marketplace but there is a high level of concern among businesses about the search engine's unprecedented power, according to new research.
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by Linus Gregoriadis
16 April 2007 12:43pm
2 comments
eBay has partnered with the Mozilla Foundation to offer a new browser extension that could bring retailers more traffic.
The Firefox Companion for eBay entered an alpha test phase, inviting help from "experienced eBay users".
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by Robert Andrews
16 April 2007 09:27am
3 comments
The UK government must do more to ensure consumers get broadband well in excess of the speeds offered by today's packages, according to a telecoms advisory group.
Although 50% of all adults live in a home with 'broadband', according to a recent Ofcom report, the Broadband Stakeholders Group warned that current speeds will be too slow to handle the requirements of the most bandwidth-hungry businesses by 2012.
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by Robert Andrews
16 April 2007 09:25am
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