Digital Marketing Blog

Tips on optimising your blog for SEO and readers

Jennifer Slegg at Search Engine Land has some useful tips on optimising your blog, for the benefit of both your readers and the search engines.

Jennifer presents some tips for increasing your visibility on search engines, others, including tips on fonts and descriptive titles, to make your blog more accessible and easy to read.

Here is a small selection of tips:

by Graham Charlton 12 January 2007 12:53pm 2 comments

High street retailers make gains online

High street retailers that have developed a strong online presence received a major payback this Christmas, according to traffic figures from Hitwise.

The measurement group's Heather Hopkins has published a review of her pre-Christmas online retail predictions, including some useful information on traffic to UK retail sites over the festive period.

by Graham Charlton 12 January 2007 08:43am 1 comment

iWant strikes again

Once again, Apple has started a new year by announcing a plethora of exciting goodies for technophiles, with the long anticipated iPhone taking centre stage.

As a fairly committed early adopter (I have not used a paper diary since 21st December 1996 – yes I do know the date exactly, because my latest Palm based PDA has all my diary entries since then), I am already drooling.

by Tom Stewart 12 January 2007 08:34am 0 comments

Google in ad deal with Friendster - report

Google looks set for another ad partnership with a social networking site – although this one's not on the same scale as the huge, £500m deal it struck with Myspace last year.

Bambi Francisco reports that the search giant has tied up an agreement with Friendster, one of the first social networking ventures, but one that has since fallen way behind the likes of Myspace and Bebo.

by Richard Maven 11 January 2007 15:03pm 0 comments

Tech.co.uk aims for slice of gadget market

British magazine publisher Future has launched a new website to serve the appetites of technology and gadget lovers - Tech.co.uk .

The site uses content and writers from existing and mothballed titles including Digital Home, PC Plus, Mac Format and What Home Cinema.

by Robert Andrews 11 January 2007 14:03pm 1 comment

StubHub sold to eBay for $310 million

Online auction giant eBay has acquired StubHub, an internet tickets marketplace, which deals in tickets for sports and entertainment events. The deal is worth $310 million.

Launched in 2000 and based in San Francisco, StubHub's site managed $400m (£206m) in ticket sales site last year, earning a profit of around $10m (£5m). The secondary ticket market in the US is estimated to have a turnover of $10bn per year.

by Graham Charlton 11 January 2007 13:10pm 1 comment

Newspapers team up to tempt advertisers

America's top three newspaper publishing companies are looking to team up to offer advertisers a one-stop clearinghouse for buying online adverts.

Gannett, McClatchy and Tribune want to form a single gateway, codenamed "Open Network", with the intention of challenging the big three portals - Yahoo!, Google and Microsoft - which command the greater share of advertisers' spend.

by Robert Andrews 11 January 2007 13:05pm 0 comments

Jobs unveils Apple's iPhone

Accompanied by rapturous applause from Apple's legions of fans, many of whom queued for hours to see him, Steve Jobs unveiled the eagerly awaited iPhone at the Macworld Expo in San Francisco last night.

The new gadget from Apple certainly looks impressive, and will come in 4GB and 8GB versions, costing $499 or $599. It includes a touchscreen with virtual keyboard, a 2 megapixel camera, is WIFI enabled, as well as containing all the functions of an iPod.

by Graham Charlton 10 January 2007 13:29pm 2 comments

Microsoft tests Google Analytics rival

Microsoft is due to release web metrics software that is expected to become a challenger to Google Analytics.

The company last night confirmed it was running a closed 'alpha' test phase for a "very limited' number of our existing customers".

by Robert Andrews 10 January 2007 13:25pm 1 comment

Yahoo! to deliver search and ads to 3 customers

Yahoo! has signed a deal with mobile phone network 3 to carry its Go 2.0 mobile service on 3G handsets.

The portal announced the new version of its internet search and content application at the Consumer Electronics Show in Las Vegas on Tuesday; it lets users search for pages, directions, listings, news and more from a single interface.

by Robert Andrews 10 January 2007 13:23pm 0 comments