Digital Marketing Blog
Virgin chairman Richard Branson yesterday announced plans for an iTunes style service for downloading PC games, to be introduced later this year.
The service, which will be called A World of My Own (AWOMO), is a joint project between Virgin Games and Game Domain International.
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by Graham Charlton
13 February 2007 12:13pm
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Thomas Cook has bought package holiday firm MyTravel, creating the second largest package holiday firm in Europe, with combined annual revenues of £8bn.
The travel group, which will be based in the UK, will be 52% owned by KarstadtQuelle, the German retailer that owns Thomas Cook, and will trade under that name.
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by Graham Charlton
12 February 2007 17:57pm
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Some early thoughts from me on our deal with iCrossing.
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by Arjo Ghosh
12 February 2007 13:50pm
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MySpace is experimenting with a content-filtering system in a bid to prevent the site's members from uploading videos containing copyrighted material.
News Corp's popular social network will use technology from Audible Magic, which examines the audio tracks of video clips to create a unique signature.
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by Graham Charlton
12 February 2007 13:46pm
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Opinion piece by Simon Carbery and Nicholine Hayward.
If you have the right tools and you know where to look, the internet is a mine of useful information about your market, your customers, your reputation and your future. From search engines to social media, there’s a wealth of intelligence out there.
Now, at last, the internet and the priceless data it provides is being put to work to deliver meaningful and measurable performance improvements across a wide range of business activities...
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by Guest Author
12 February 2007 13:21pm
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Posting phoney reviews on sites such as Amazon and Tripadvisor could soon land you in court, according to this article in The Times
over the weekend.
The paper says firms could be ‘named and shamed’ or even prosecuted when a European directive banning them from "falsely representing oneself as a consumer" comes into force in the UK at the end of this year.
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by Richard Maven
12 February 2007 12:01pm
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Yahoo! has extended its mobile display advertising system to 18 countries outside the US, as well as announcing a number of deals with advertisers to target mobile web users.
The company said brands including Hilton's Embassy Suites, Intel, Nissan, Pepsi and Singapore Airlines had committed to buying ads on its mobile internet service.
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by Richard Maven
12 February 2007 11:33am
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Spannerworks, a leading UK search marketing agency, has been acquired by the US digital agency iCrossing in a deal worth “well in excess” of £10 million, the Spannerworks CEO has told E-consultancy in his first interview about the deal.
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by Linus Gregoriadis
12 February 2007 08:00am
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Music industry representatives have thumbed their noses at Apple CEO Steve Jobs' call this week for DRM to be dropped from digital downloads.
Referring to Jobs' suggestion of licensing Apple's FairPlay DRM technology far and wide, Recording Industry Association of America (RIAA) CEO Mitch Bainwol tol the AP: "We have no doubt that a technology company as sophisticated and smart as Apple could work with the music community to make that happen."
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by Robert Andrews
09 February 2007 12:37pm
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Kent-based mobile VoIP provider Truphone hopes to make its software compatible with 25 mobile handsets this year.
James Tagg, CEO of the company which routes calls from regular mobiles over WiFi internet, told GigaOm Truphone will shortly work on Symbian S60 and UIQ (largely Nokia and Sony Ericsson) as well as Windows Mobile.
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by Robert Andrews
09 February 2007 12:24pm
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