Digital Marketing Blog
Microsoft has reportedly earmarked $500m for a massive global advertising campaign to support the launch of its new Vista operating system.
In what will be its "most aggressive launch ever", Advertising Age said the Redmond, Washington, giant is launching a campaign across 20 countries that aims for "6.6bn impressions in its first few months".
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by Robert Andrews
30 January 2007 15:37pm
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With the rise of “Web 2.0” and “UGC” (User Generated Content) many brands are attempting to harness the power of UGC. But how well are they doing it? Which ones are getting right and which embarrassingly wrong?
Here are a few of my own thoughts on the winners and losers, but do suggest your own…
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by Ashley Friedlein
30 January 2007 15:21pm
3 comments
Anil Dash is the chief evangelist at
Six Apart
, the company behind popular blog platforms Movable Type, Vox and Typepad.
With many businesses still to recognise the potential benefits of blogging for SEO, internal communications and customer relations, we asked him how more converts can be won over in the enterprise space.
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by Richard Maven
30 January 2007 11:49am
6 comments
A study by Jakob Nielsen has shown that many etailers are failing to realise the potential of wishlists and gift vouchers.
The report, called E-commerce User Experience: Wishlists, Gift Certificates, and Gift Giving in E-Commerce, found that, despite highlighting usability issues, certificates and wishlists are excellent ways to attract visitors to a site.
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by Graham Charlton
30 January 2007 11:30am
2 comments
With the rise of user-generated content ('UGC') and blogging, there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online.
But what tools, products or services are out there to help you track, analyse and report on all this activity?
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by Ashley Friedlein
30 January 2007 10:24am
8 comments
News Corporation
says it will have secured a controlling stake in mobile ringtone and animation provider
Jamba
by tomorrow.
The Rupert Murdoch empire has formed a joint venture with VeriSign, which bought Jamba for $270m in 2004.
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by Robert Andrews
30 January 2007 09:39am
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Mobile pay-per-click advertising intermediary AdMob has delivered 1bn ads to mobile devices in its first year, according to the company.
The firm, which numbers former ZagMe marketing director Russell Buckley as a managing director, launched in January 2006 as an equivalent of Google AdSense for mobile.
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by Robert Andrews
30 January 2007 09:01am
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A video purporting to show users how to become a tester for a forthcoming TV service to be launched by Google has split the web over claims it is a hoax.
A clip posted to YouTube by tech tutorial channel Infinite Solutions on Friday told viewers they could access high-quality US network TV shows as part of a private test by repeatedly logging in and out of Gmail.
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by Robert Andrews
30 January 2007 09:00am
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Google has made some alterations to its algorithm in order to reduce the effect of 'Google bombing'. This means that a search for 'miserable failure' will no longer lead to President Bush's homepage at The White House.
However, the change has not dealt with all these Google bombs. For instance, a search for 'French military victories' on Google will still return spoof pages for the first three results.
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by Graham Charlton
29 January 2007 18:36pm
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Microsoft chairman Bill Gates has predicted that growing uptake of online video content and broadband TV will revolutionise viewing habits within the next five years.
The ability of web-based TV services to offer users what they want to watch, when they want to watch it, rather than being slaves to TV schedules, will make all the difference, Gates told the World Economic Forum in Davos.
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by Graham Charlton
29 January 2007 14:07pm
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