Digital Marketing Blog

Neteller founders arrested for 'money laundering'

The two founders of online payments company, Stephen Lawrence and John Lefebvre, were last night charged with conspiracy in connection with what's being described as "money laundering", linked to internet gambling.

A FBI operation had discovered that Neteller was being used by Americans to place bets on sporting events via foreign-based internet gambling companies.

by Graham Charlton 17 January 2007 16:03pm 0 comments

Given up your email marketing New Year resolutions yet?

Bad salutations, not working off feedback and static timing schedules: UK email marketers are slipping back into the bad habits so prevalent in 2006, writes Henry Hyder-Smith.

by Henry Hyder-Smith 17 January 2007 15:04pm 0 comments

Searchers tempted to check out Checkout

Google is ramping up its Checkout online payments service with a promotion campaign ahead of a rumoured imminent major development.

The PayPal-esque conduit for customer-merchant transactions launched last June after its rival inked an exclusive deal to facilitate Yahoo! customers' payments.

by Robert Andrews 17 January 2007 14:47pm 0 comments

Startup silenced - Talkr up for sale

Talkr, a text-to-speech web service that lets readers listen to written blog posts, has put itself up for sale after failing to turn a profit in two years.

Founder Chris Brooks revealed that 2,173 bloggers had bought into the service but that only 1,179 of them had agreed to accept audio advertising in the posts that Talkr converts.

by Robert Andrews 17 January 2007 13:19pm 0 comments

Hidden charges and poor usability deter online shoppers

Nearly half of online shoppers would abandon their shopping trolley if confronted by 'hidden' charges during the checkout process, according to a survey from Webcredible.

Webcredible polled visitors to its website in September, October and November, asking them what would make them abandon an order when shopping online.

by Graham Charlton 17 January 2007 11:54am 0 comments

Why PR is so powerful for online marketing...

For a long time we at E-consultancy have been banging the drum of how powerful 'traditional' PR and Online PR are as forms of online marketing. Particularly in terms of driving search activity and natural search rankings.

So I was interested to read which terms were the most searched for on Google in 2006...

by Ashley Friedlein 16 January 2007 18:56pm 0 comments

Online sales growing faster than fraud - Cybersource

UK retailers' investments in security are helping to keep levels of online fraud low, according to Cybersource's third annual Online Fraud Report.

The report, carried out by research company Vanson Bourne, surveyed 150 UK retailers - 73% of which reported that losses from fraud have stalled or fallen as a proportion of revenue.

by Graham Charlton 16 January 2007 13:39pm 0 comments

Interview with Reevoo CEO Richard Anson

Richard Anson is the CEO and co-founder of Reevoo, an aggregator of trusted reviews for technology etailers.

Through its Reevoomark service, the company incorporates reviews from confirmed purchasers of products into sites such as Comet and Jessops, earning money on a CPM basis. After recently securing Series-A funding, it is also developing its own site into a social shopping network, and looking to expand into other areas of retail.

We caught up with Richard earlier this month to ask him about the business case for teaming up with Reevoo...

by Richard Maven 16 January 2007 12:28pm 0 comments

US survey shows importance of multichannel retail

A new survey of 1,000 US adults reveals consumer attitudes to multi-channel retailing, with 80% saying that it is important to have a choice of shopping instore, by telephone, or online.

The results of the survey suggest that US retailers are failing to meet customer demands for effective multichannel retailing.

by Graham Charlton 16 January 2007 11:20am 0 comments