Digital Marketing Blog
Marissa Mayer, Google's vice president for search products and user experience, has revealed an interesting experiment carried out by the search engine a few years ago.
The goal of the experiment was to determine the ideal number of results to display in response to a search query. Google surveyed its users, who decided 30 results on a page would be best, rather than 10 or 20.
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by Graham Charlton
10 November 2006 10:56am
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ClickThrough Marketing has released a paid search keywords report for the finance sector, focusing on loans. It provides details on a number of searches for a range of keyphrases.
The report focuses on data from Yahoo UK searches for July 2006, and contains search engine key phrase data on 25 key types of loans including secured loans, unsecured loans, homeowner loans and personal loans.
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by Graham Charlton
10 November 2006 10:40am
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Ben Hunt at webdesignfromscratch has posted an excellent article on current Web 2.0 design trends, giving some recommendations on features that make a website appealing and easy to use.
Ben gives some examples of good Web 2.0 sites, including LinkedIn, Mozilla.org, and Protolize, as well as some tips which we list after the jump...
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by Graham Charlton
10 November 2006 09:52am
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Around one in four Christians are unsure whether they should buy products online, or say they shouldn’t, according to a poll by
ChristiaNet.com
.
Seventy five per cent of people surveyed by the portal were pro-internet shopping, but others declared the activity to be non-Christian.
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by Richard Maven
09 November 2006 15:52pm
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In an attempt to gain advantages for its Zune music player over the almighty iPod, Microsoft has agreed a new deal with Universal Music.
This deal with give Universal a cut of the profits from sales of Microsoft’s iPod rival, the Zune. In return, Microsoft will receive rights to distribute content to Zune’s users for limited wireless sharing.
This could be a gamechanger for Apple, which has so far avoided cutting this sort of deal with content owners.
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by Graham Charlton
09 November 2006 14:29pm
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On the back of numerous requests from our users we are launching a new 'Fast Track Digital Marketing' course this month. If you (or a colleague) want to boost your digital skills quickly this two day course will do the job.
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by Craig Hanna
09 November 2006 13:33pm
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A new Nielsen//NetRatings report has revealed that young people are the biggest spenders when it comes to online content, with the 16-24 year old age group leading the way.
Overall, UK internet users currently spend an average of £3 a month on downloading content, with videos taking 43% of the market.
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by Graham Charlton
09 November 2006 13:11pm
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US startup Zvents, a site that allows users to search for events in their local area, has announced that it has raised $7 million in venture capital.
This has raised eyebrows in E-consultancy Towers, as it is a large sum of money for a site which currently covers only a small geographical area, and has established competitors in the market, such as Eventful.com, Meetup and Upcoming.
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by Graham Charlton
09 November 2006 11:26am
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NTL Telewest has announced that it will change its name to Virgin Media early next year, after acquiring Virgin Mobile for £1 billion in April.
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by Graham Charlton
08 November 2006 13:48pm
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We have just published our latest Affiliate Marketing Briefing, which contains the write-up of an engaging roundtable discussion we hosted on the subject at the end of last month.
The report is the latest in a series of free-to-download briefings which we are making available to E-consultancy users.
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by Linus Gregoriadis
08 November 2006 12:22pm
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