Digital Marketing Blog
As promised at our recent Blogging For Business conference, here is my first E-consultancy blog post. I’ve been set up as a blogger on our system for three months, so why haven’t I blogged before?
Well when I looked at Debbie Weil's list of reasons people give not to blog I had used nearly every one. No time, nothing to say etc. The real reason it simple – it’s just harder than it sounds. You can't make someone blog who doesn't want to.
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by Craig Hanna
06 November 2006 11:59am
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Research in the US has revealed the extent to which frustrated online shoppers hold grudges against online retailers and their physical counterparts.
The research, by US internet performance tracking company Gomez, reveals that 65% of online shoppers would stop or reconsider shopping at a company’s physical store if they had a poor online experience.
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by Graham Charlton
06 November 2006 11:53am
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The government is considering closing a tax loophole that is apparently being used by big retailers such as HMV, Tesco and Amazon to sell DVDs and CDs more cheaply over the web.
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by Richard Maven
06 November 2006 11:52am
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Google is planning another foray into the offline advertising market by extending its AdWords system to print media.
The search giant has invited 100 advertisers to test out the Print Ads service, which will initially broker space in newspapers in the US.
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by Richard Maven
06 November 2006 10:25am
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Asda, the UK’s second largest supermarket chain, is to massively expand its etailing capacity after admitting it underestimated demand for online shopping.
The Wal-Mart-owned group wants to regain ground on arch-rival Tesco, which dominates the online grocery space.
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by Richard Maven
06 November 2006 09:43am
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First-time voters at next week's US mid-term elections are being urged to become election observers for the day by posting video from poll scenes to the web using mobile phones.
With over 500 seats being contested across the country, youth social action movement YouthNoise has partnered with new video sharing website Veeker to solicit "veeks", or "video peeks", via email over MMS from polling stations, rallies, protests and parties.
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by Robert Andrews
03 November 2006 17:11pm
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Greenpeace protesters gave web users a bird's eye view of their latest online communications campaign when they used a moblog to capture an effort to shut down a power station in Oxfordshire.
Environmental campaigners stopped the flow of coal into the facility at Didcot before dawn on Thursday, then scaled a 600ft chimney in protest against the use of coal-fired stations.
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by Robert Andrews
03 November 2006 17:11pm
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Advances in interface design associated with Web 2.0 will make the page impression even less meaningful than it already is. The time has come for internet to be measured more like broadcast media than press.
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by Paul Cook
03 November 2006 17:01pm
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MojoPages, a new social search venture, has adopted a documentary-style videoblog to build buzz around its forthcoming launch, while engaging users even before a beta website has launched, to help with aspects such as design and usability.
The website, which will rank businesses in line with user ratings, aims to improve on standard directory-style services such as Yellow Pages.
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by Chris Lake
03 November 2006 14:21pm
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MySpace founder Brad Greenspan isn't too happy with the censorship creeping into the social networking behemoth, so he has decided to take the matter to the US courts.
Greenspan’s lawsuit accuses the company of censoring users of the world's most popular social networking site by barring references to competing websites, including his own.
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by Graham Charlton
03 November 2006 13:27pm
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