Digital Marketing Blog
UK local search site Yell.com has announced the launch of a new channel to help its users find specialist independent food and drink suppliers.
Read more...
by Graham Charlton
04 December 2006 14:50pm
0 comments
In a bid to turn the general public into amateur reporters, Yahoo! and Reuters have teamed up allow users to upload their photos and videos for use on their news sites.
From tomorrow, user-generated photos and videos will be displayed alongside news items on Yahoo! News and Reuters.com.
Read more...
by Graham Charlton
04 December 2006 14:10pm
0 comments
Online marketing outfit
ValueClick
has bought UK-based shopping comparison network
Shopping.net
in a £6.7m deal.
The move follows ValueClick’s acquisition of comparison shopping site PriceRunner.com two years ago and will see Shopping.net positioned alongside ValueClick Europe’s other online marketing services.
Read more...
by Richard Maven
04 December 2006 14:01pm
0 comments
BT is close to a major content deal with Warner Brothers in advance of the launch of its combined television and broadband service, BT Vision.
The deal will allow users of BT Vision to access the Hollywood studio giant’s catalogue of movies and TV shows.
Read more...
by Graham Charlton
04 December 2006 11:53am
0 comments
A discount voucher intended only for Threshers' suppliers and their friends and family has been downloaded by millions of people, unintentionally proving the power of viral marketing.
The voucher is valid until December 10, and offers a very generous 40% off all wine and champagne at Threshers’ 2,000 UK stores, including Wine Rack, Bottoms Up, Haddows and The Local chains.
Read more...
by Graham Charlton
04 December 2006 11:19am
1 comment
UK shoppers are expected to spend some £180m online today, making it the busiest day of the year for UK etailers.
The IMRG predicts today will see the most ever goods sold online in a single day, with etailers generating 40% more sales than last year's high of £131m.
Read more...
by Richard Maven
04 December 2006 10:27am
0 comments
Call me a cynic but why is it that every time Christmas comes round, Google starts to do something out of the ordinary with its organic and PPC algorithms?!
Read more...
by Damon Lightley
04 December 2006 09:48am
0 comments
Keep an eye out for next week’s launch of Pixelotto, which is Alex ‘milliondollarhomepage’ Tew’s second internet venture.
Tew famously created a website where he sold 1m pixels at $1 a piece to try to cover the costs of becoming a student. The site was a massive viral hit, with word of mouth and all kinds of press and TV appearances driving a sell-out within months.
He therefore made his million dollars and promptly deferred university. Smart move. So what of his follow-up venture?
Read more...
by Chris Lake
01 December 2006 18:34pm
0 comments
The search marketing firm Bigmouthmedia has been acquired by Germany’s Global Media, in a move aimed at creating a real search superpower, capable of managing SEO and PPC campaigns on a global basis.
I caught up with Steve Leach, Bigmouth founder, to find out more…
Read more...
by Chris Lake
01 December 2006 17:19pm
1 comment
Yell.com has unveiled a major redesign of its site, incorporating enhanced search and mapping features.
The new mapping features allow users to plot a selection of local information onto any chosen location within the UK. For instance, if you have searched for a shop, Yell will display near-by cashpoints and parking spots.
Read more...
by Graham Charlton
01 December 2006 13:28pm
0 comments
