Digital Marketing Blog
Online spending rose by 42% on ‘Black Friday' - the day after Thanksgiving in the US - according to figures from analysis group comScore.
Total US online spending for the first 24 days of November reached $8.31bn, a 23% increase over the same period in 2005. Black Friday saw a 42% increase on 2005's figures.
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by Graham Charlton
27 November 2006 11:30am
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California-based online ad exchange AdECN is preparing to launch in the UK as part of geographical expansion plans.
The company is in talks with several of the UK’s main online ad sales houses and is expected to start operating during the early part of next year.
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by Richard Maven
27 November 2006 10:28am
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A new study has claimed that the social networking boom could eventually threaten the dominance of traditional lenders.
A study by the Social Futures Observatory think-tank found that many consumers would consider borrowing through online ‘social lending’ communities rather than high street banks and other traditional lenders.
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by Graham Charlton
24 November 2006 13:21pm
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In a discussion on Webmaster World on Wednesday, Google’s AdWords advisor denied that the company uses information gathered from its conversion tracking and analytics data to determine bids for keywords.
Back in June, Google introduced changes to its algorithm which determines ad position and cost, this placed greater importance on the quality of landing pages.
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by Graham Charlton
24 November 2006 11:43am
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A good,
free summary of E-mail trends
has just been published by E-consultancy from one of their round tables. This features much of the guidance in the new edition of my
Email marketing book
and in my Email marketing workshops.
Here is a summary of my take on the top e-mail trends, based on my experience in 2006, but with my thoughts on the first few prompted by the E-consultancy briefing.
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by Dave Chaffey
24 November 2006 11:41am
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Shawn Collins has published some useful tips for affiliates to maxime their commissions during the Christmas period.
The tips, published on Collins' blog, come from Performics and the e-tailing group.
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by Graham Charlton
23 November 2006 18:14pm
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The UK's Conservative party has launched an online campaign against consumer debt, featuring an odious overspending character they dub "the inner tosser".
Created by Karmarama, the Sort-it website includes money-saving tips and a mini manifesto on fiscal responsibility. A short video features a flash, suited American encouraging an English shopper to overspend on consumer items from shoes to a sports car.
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by Robert Andrews
23 November 2006 18:10pm
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You can win a short-term bidding battle on paid search networks like Google Adwords by being smarter than your competitor. But you may not be able to win the longer-term war –
that may be out of your control.
Quality-based bidding systems help with bidding wars since there is less transparency on prices bid and they give alternative ways for you to win.
So for quality-based networks, your position will be boosted if you follow any or all of the following techniques...
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by Chris Lake
23 November 2006 15:52pm
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Tom O'Leary at the Messaging Times has some sound advice to help you manage your Christmas email marketing campaigns.
Tom has five tips on how to streamline your email marketing to make the most of the Christmas retail season...
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by Graham Charlton
23 November 2006 14:36pm
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Google’s shares reached the $500 mark on Tuesday, the highest point since the company went public in April 2004, when he shares were priced at $85.
Stockreply believes the shares will reach the $1,000 mark, and speculates when that mark might be reached...
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by Graham Charlton
23 November 2006 14:32pm
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