Digital Marketing Blog
There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media.
But what are the success metrics of engagement marketing online? How does one measure engagement?
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by Ashley Friedlein
24 October 2006 13:14pm
5 comments
Launched six months ago in the UK, Sling Media’s ‘place-shifting’ devices have shaken up the TV value chain to such an extent that broadcasters, ISPs and mobile operators are all seeking deals with the firm.
They use a disruptive technology that allows people to watch TV content remotely from PCs, laptops or mobiles.
We asked Stuart Collingwood, the company’s VP of Europe, how mobile, web and IPTV developers can make sure they're not left out of the action.
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by Richard Maven
24 October 2006 12:27pm
1 comment
Internet startup Travelistic.com - which aims to be the YouTube for travellers - launched yesterday, headed up by one-time CEO and president of MTVi.
Travelistic combines user-generated video with professionally produced programming, some of which is exclusive. The self-funded company itself plans to move into content creation, with a travel-themed 'video podcast' in the offing.
Diversion Media built the website using Ruby on Rails, harnessing the Google Maps API in the process to make it easy for users to browse videos by location, in a visual way. Users can also search for videos by tags.
All in all it looks pretty good. We spoke to CEO Nicholas Butterworth to find out a bit more...
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by Graham Charlton
24 October 2006 11:03am
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Google has launched a free tool allowing websites and blogs to offer customisable searches to their users.
Site owners signing up for the service can ‘paste’ it into their webpages and select the sites they want included in searches.
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by Richard Maven
24 October 2006 09:41am
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So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.
There are about 10 places left, so consider this a last call.
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by Chris Lake
23 October 2006 18:35pm
1 comment
BT has entered the online data storage market with an offering that gives crash-conscious consumers up to 20Gb of remote backup space for documents, media and other files.
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by Robert Andrews
23 October 2006 17:33pm
3 comments
London Underground commuters would interact using mobile phones and station-side wireless hubs under a project aiming to turn the tube transport system into a city-wide song-swapping network.
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by Robert Andrews
23 October 2006 17:27pm
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OpenStreetMap (OSM), the open source mapping project, has secured its first commercial partner by linking up with property search engine Nestoria.
The move will see Nestoria displaying OSM’s user generated maps alongside its property listings – a boost for the project as it seeks to gain popularity among third-party developers.
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by Richard Maven
23 October 2006 17:25pm
3 comments
It is five years to the day that Apple launched the almighty iPod. The device has undoubtedly transformed the way many of us buy and listen to music. In the last five years, 68 million iPods have been sold, and the company holds a staggering 75% share of the market.
Alongside the iPod's success, its companion service iTunes now holds 88% of the legal music download market and is now more than breaking even, according to Apple CFO Peter Oppenheimer.
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by Graham Charlton
23 October 2006 15:59pm
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The Spam Cube is a piece of anti-spam hardware which is being launched through Amazon in the UK, designed to sit between a broadband modem and your PC/laptop, scanning incoming email for unwanted messages.
This hardware will retail at around £100, but the real question is why internet users should have to pay for hardware to deal with this problem. Isn’t this a problem which could be dealt with some other way? You know, ISPs, that sort of thing...?
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by Graham Charlton
23 October 2006 15:51pm
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