Digital Marketing Blog
Culture is the “stories we tell ourselves about ourselves,” wrote Clifford Geertz in 1973. What the virtuoso anthropologist meant: stories reveal our social reality as much as they shape them.
So what yarns are we telling ourselves about today’s marketing environment, and how do they influence our marketing?
Are you an individual or SME facing steep charges by the banks on international payments?
MyCurrencyTransfer.com is a cheaper and more transparent option where founders do not want you to get short changed by high fees or excessive margins added to the real exchange rate.
High Street banks lookout, My Currency Transfer has a strong product offering on travel money and international payments.
We spoke with Daniel Abrahams, Co-founder of this UK, now Isreal-based startup on their success and what's next.
The slow death of the homepage is underway, in the sense that there no longer is a “home” page i.e. a page that acts as the only entranceway for visitors to access a website and its vast content.
The emergence of side doors generated through search engines, social media, mobile devices and more has morphed the homepage into a way for companies to brand themselves online rather than act solely as an access point.
A few weeks have passed since Google’s long awaited and much speculated Penguin 2.0 update, and with the dust beginning to settle, we took a look at its impact in the UK.
There’s been no shortage of hype in the run-up to Penguin 2.0, with everybody’s favourite Google spokesperson and distinguished engineer Matt Cutts describing the forthcoming update as ‘a big one’ back in March.
But, so far at least, has it lived up to its billing as Google’s most advanced piece of spam-fighting technology to date?
Nobody likes reading marketing jargon, yet all corporate websites rely on a certain amount of fluffy language to fill their pages and sell their services.
However two studies from the Nielsen Norman Group indicate that content that’s rich with facts and short on jargon is actually a more effective way of attracting people to your website.
It should be pointed out from the start that these studies tested journalists and people using investor relation (IR) pages on corporate websites, so it’s difficult to draw any direct parallels with consumer copywriting.
But even so, I would suggest that the findings still give a useful indicator of the kind of content that web users are interested in.
I was genuinely blown away by the simplicity and usability of the government's GOV.UK website, when it relaunched last year. The new site was underpinned by 10 design principles, which the web team created to make their websites more consistent and user-friendly.
What are design principles, exactly? I rather like Henk Wijnholds' description:
Design principles describe the experience core values of a product or a service. They should be written in a short and memorable way. As a designer you should know them by heart while doing a project. Good design principles are cross-feature but specific. Therefore we should always try harder than ‘Easy-to-use’. Design principles are non-conflicting.
Many companies - especially tech firms - have their own design principles, and I thought I'd compile some of the best ones in a handy cut-out-and-keep list. I've also dropped in a few sage quotes from the great and good in the world of design and user experience.
For the first time in Asia, the great and the good of the Malaysian and APAC digital marketing community gathered in Kuala Lumpur recently for the inaugral Future Of Digital Marketing (FODM) Malaysia conference.
Attended by over 400 delegates, and organised in conjunction with the Association of Accredited Advertising Agents Malaysia and Multimedia Development Corp (MDeC), the event saw eight talks.
The talks echoed a key theme articulated by MDeC chief executive officer Datuk Badlisham Ghazali, that "the next wave of economic growth will come from the knowledge-based economy, with digital technology as a key driver of progress”.
Here are just some of the highlights from an excellent conference.
Ecommerce accounts for around 5% of all grocery shopping in the UK and is set to be worth around £7.5bn this year.
That figure is predicted to grow to just over £11bn by 2016, so it’s certainly a market that’s worthy of attention.
I only recently made my first online grocery order and wasn’t particularly enamoured with the user experience, so thought I’d trial the checkouts of the three big supermarkets – Sainsbury’s, Tesco and Asda – plus online-only retailer Ocado.
Many web projects begin with a long list of requirements submitted by various stakeholders across the organisation.
However, these 'wishlists' are often divorced from the needs of the user.
I spend most of my time working with clients on their digital strategy. These are large organisations, containing many stakeholders, spread over many different divisions and departments.
These organisations often lack strong digital leadership and their websites are crippled by internal politics relating to content and prioritisation.
If you are finding your Facebook Page engagement metrics dropping, maybe you aren't giving fans enough to do? Welcome InstallThisApp to the party.
A new startup offering customized Facebook applications for those of us without programming skills.
We spoke with founder Martín Acuña Lledó to find out more.