Ivor Morgan

Name	Ivor Morgan
Organization	Personal
Member Since	6 Jun 2011
Areas of Expertise	B2B Marketing, E-commerce, Mobile, Multichannel Marketing
Contact Details	Email: Telephone: 07913 416510

About Me

Marketing – Market (requirements, technology and competitive definition and analysis); Strategy (market definition, distribution and product strategy); Business (planning, pricing and profitability, buy/build/partner management); , Programs (launches, acquisition and retention and demand generation); Readiness management (Support, logistics and procurement processes, sales and channel processes, collateral, tools, training and incentives, product information management); Support (Presentations, demos, call support and events);

Product management (Pragmatic Marketing, Agile and Scrum), portfolio and roadmap planning, positioning, buyer and user persona, use-case and messaging development.

Communications – Strategy (message, brand and identity); Planning (campaign design, calendar and budget and pipeline coordination); Online (website design, analytics, PPC and SEO, affiliate marketing, emails, social media, promotions and advertising); Offline (PR and internal communications, affinity and fusion group marketing, above- and below-the-line campaigns (e.g. advertising, mailshots, exhibitions, seminars etc.), collateral design, development and copywriting.

Sales – Experienced in large and strategic account management, new-business sales and channel management and partner relationships and forecasting. Trained in Miller-Heiman (LAM and SAM), SSI, SPIN, PowerBase & JAWS(sales writing, negotiation and psychology)

Business – Management of sales and marketing teams, P&L management responsibility, budget development and control.

Sales, Marketing and Product Management