| Name | Jacob Ajwani |
|---|---|
| Job Title | VP of Client Services |
| Organization | Cognitive Match |
| Registered Since | 11 Dec 2012 |
| Areas of Expertise | Ecommerce, Online Advertising, Strategy & Operations, Web Analytics, Optimization |
About Me
Jacob Ajwani is a serial startup executive, scaling adoption & utilization of Offermatica, Omniture, Adobe and Cognitive Match. He is enamored with bringing to market tools that have tremendous impact on the KPIs of online marketers.
These endeavors include: pioneering behavioral targeting solutions and A/B testing strategies for Fortune 1000s clients, among them Audi, Steve Madden, Ameriprise, Autotrader, Disney and Conde Nast (Glamour, Lucky, Wired).
Cognitive Match is a technology that easily bolts-onto media buys for the benfit of optimizing creative to visitor profile. Cognitive Match is on a mission to eliminate generic display ads through delivering relevant ads via audience modeling, machine learning and crunching big data.
Jacob Ajwani is an active member of the NYTech scene and participates on the Young Professionals committee Advertising Club of New York.
Preferred Method of Contact: www.linkedin.com/in/jakeajwani
My Links
Cognitive Match
Cognitive Match is a dynamic creative optimization technology that amplifies the performance of display marketing through relevancy.
Education and Qualifications
BA from The University of Albany.
Major: Information Science & Policy
Minor: Business
Blog posts and comments by Jacob Ajwani
- How Hugo Boss and Virgin Atlantic can improve their retargeting, 8 May 2013
- Start Me Up! A profile of Admazely, 14 Feb 2013
- How Hugo Boss and Virgin Atlantic can improve their retargeting, 1 Feb 2013
- Rise of the social selling expert, 1 Feb 2013
- How Hugo Boss and Virgin Atlantic can improve their retargeting, 31 Jan 2013
- How Hugo Boss and Virgin Atlantic can improve their retargeting, 31 Jan 2013
- MVCs: five metrics for identifying your most valuable customers, 30 Jan 2013
- Content marketing strategy: an A-Z guide to success, 30 Jan 2013
- Three things you can cut from your social marketing plan, 8 Jan 2013
- Retail marketers: how to turn data into cash, 8 Jan 2013
