|Job Title||Digital Communications Manager|
|Member Since||13 Mar 2006|
|Areas of Expertise||B2B Marketing, Email Marketing|
As Digital Communications Manager for Scottish Enterprise my brief was simple - 'we think this is important - go and design a strategy for interacting with our customers and then implement it'. That was nearly 2 years ago, and it's been interesting.
My background is business-to-business Marketing & PR, with an emphasis on communications. I have worked in a variety of sectors, not least in electronic design and semiconductors, as well as in the more general B2B space. I've been at Scottish Enterprise, which is one of two economic development agencies in Scotland, for longer than I care to remember, but I've also worked for the CBI, in local Government PR, and as a freelance marketing consultant.