| Name | Matt Isaacs |
|---|---|
| Job Title | Founding Partner & CEO |
| Organization | Essence |
| Subscription Level | Enterprise |
| Registered Since | 16 May 2008 |
| Areas of Expertise | Affiliate Marketing, Online Advertising, Paid Search (PPC), Strategy & Operations, Web Analytics |
About Me
Co-Founded Essence Digital Marketing Agency in 2005
Blog comments by Matt Isaacs
- Introducing the Modern Marketing Manifesto, 26 Apr 2013
- Should CMOs aspire to be CXOs?, 6 Dec 2012
- Should CMOs aspire to be CXOs?, 5 Dec 2012
- Before we take path-to-conversion reporting for granted… , 10 Dec 2010
- Do other search engines matter, or just Google?, 5 May 2010
- The Econsultancy Innovation Awards 2009: The Winners, 9 Dec 2009
- Verified by Visa: a conversion rate killer? , 23 Jun 2009
- 'Web analytics are just the lumber ... you need more than that to build a house.’, 23 Jun 2009
- Does Google Analytics overstate the value of search?, 23 Jun 2009
- A/B split and multivariate testing: don't forget your most important page, 23 Jun 2009
Forum posts by Matt Isaacs
- White Label Social Netorking Sites, 10 Mar 2009
- Live Chat experiences, 20 Jan 2009
- Social Networking Consultants wanted..., 16 Jan 2009
- A/B Testing, 7 Aug 2008
- A/B Testing, 6 Aug 2008
