| Name | Matthew Treagus |
|---|---|
| Job Title | Managing Director |
| Organization | Progenit |
| Member Since | 31 Mar 2005 |
| Areas of Expertise | E-commerce, Multichannel Marketing, Strategy and Planning, User Experience and Usability |
| Contact Details |
Email:
Telephone: 0207 047 1972Address: Unit 43, 1 Winnall Valley Road, WINCHESTER, SO23 0LD, United Kingdom |
About Me
I'm a consultant. In the last six years with Progenit I've supported senior executives and e-commerce leaders with the development, review and execution of their web channel strategies. I help clarify their strategy, communicate it and manage the change.
Retail, telecoms, financial services and automotive are my strongest sectors - in any B2X flavour you like.
Without too much contrivence I could claim to have worn the Group e-Commerce Director hat at Arcadia Group - and a very fashionable hat it is too. Likewise for many of our clients I provide that role with the support of my team of specalists.
Before Progenit I spent ten years with AKQA; leading a business delivering marketing and e-commerce experiences for some of the world's most amazing brands.
I left because clients were saying, and I para-phrase, "The site and the marketing is the easy bit of our web channel strategy - its the rest we need help with." - so that is what Progenit does.
My Links
Career History
Managing Director at Progenit
From September 28, 2004 and still in this role.
Co-founder at AKQA
From November 18, 1994 until September 28, 2004.
Blog comments by Matthew Treagus
- Introducing the Modern Marketing Manifesto, 23 Apr 2013
- Should CMOs aspire to be CXOs?, 17 Dec 2012
- 17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein, 5 Jan 2011
- MP demonstrates zero understanding of search engines, 31 Jul 2010
- Which retailers have multichannel returns policies? , 20 Mar 2010
- Five types of prospective clients to avoid like the plague, 24 Feb 2010
- Five types of prospective clients to avoid like the plague, 24 Feb 2010
- Five types of prospective clients to avoid like the plague, 24 Feb 2010
- The “unbundling” of the shopping experience across channels: implications for retailers, 17 Feb 2010
- Checkout optimisation tips for Virgin Media, 13 Jan 2010
Forum posts by Matthew Treagus
- Ecommerce & FMCG Brands Case Studies, 16 Jun 2011
- Retail "Kiosks" Usage and Profitability experience, 21 Apr 2011
- Retail "Kiosks" Usage and Profitability experience, 21 Apr 2011
- Retail "Kiosks" Usage and Profitability experience, 20 Apr 2011
- Retail web design/e-commerce supplier, 1 Oct 2009
- Can anyone recommend a top rated UK-based internet strategy consultant?, 30 Jul 2008
- Off-the-shelf Events System, 26 Sep 2006
- Does deprecated code have a material impact on accessibility?, 15 Jun 2006
- Web 2.0 - setting dangerous expectations?, 8 Dec 2005
- Adware/Spyware usage with positive outcomes for brands?, 12 Sep 2005
