|Job Title||Head of Online User Experience|
|Member Since||12 Jan 2009|
|Areas of Expertise||E-commerce, Strategy and Planning, User Experience and Usability, Web Analytics, Conversion Rate Optimization|
Email:Telephone: +61 498 699 999
Having worked in the digital optimisation space for over 6 years, I have been fortunate to work with some of the world’s leading digital brands across Europe and Asia Pacific. This has given me both a global perspective on how to design and execute successful digital programs but also an understanding of what works & what doesn't - allowing me to achieve better results, faster.
With expertise in data analysis, digital strategy and user experience (including multivariate testing), plus ‘back-end’ experience managing web delivery programs, I have a holistic appreciation for end-to-end digital transformation.