Stephen Moncrieff

Name	Stephen Moncrieff
Job Title	Director of Strategy
Organization	PCD Agency
Member Since	26 Jul 2006
Areas of Expertise	B2B Marketing, Content Marketing and Strategy, Strategy and Planning, Web Design, eCRM
Contact Details	Email: Telephone: 01943872505 Address: PCD Ltd, 5 The Courtyard, Thorpe Lane, Leeds, LS20 8LG, United Kingdom

About Me

Experience: Over 15 years’ experience in digital with a deep understanding of technology and it’s impact upon business, customers and society. I have worked across a broad range of clients, brands and sectors, developing along the way a deep understanding of how digital affects a business, it’s brand and customers.

With a broad understanding of technology and technical implementation, knowledge of (User) Experience Design, I’m able to bring a very rounded approach to digital strategy for the clients we work with.

Goals:

• Develop collaborative, long term relationships with clients

• Create experiences that build long-term customer engagement and advocacy of brands

• Understand the key trends that drive consumer & market behaviour

• Drive the link between on and offline crm

• Bring value to the customer journey

• Have fun

Love seeing what digital, crm and technology is making possible for clients, consumers & brands. Enjoying learning to navigate through the crazy ideas that genuinely connect people & brands; ultimately to help grow client businesses.

• Digital & internet strategy

• Integrated brand experience design & planning

• Digital & integrated communications planning

• User experience design & architecture

• Market analysis • Media Planning

• Digital thought leadership & innovation

• Website strategy

• Direct marketing strategy

• Social media

• Customer Journey Planning

Enjoy an eclectic music, a keen sportsman which is down to just running since hanging up my rugby boots.

My Links

PCD Agency Website
An introduction to the clients, thoughts and people of PCD Agency.

Steve's LinkedIn Profile

PCD Agency Blog
A little insight into the thoughts and ramblings of PCD Agency.

Career History

Director of Strategy at PCD Agency
From July 1, 2001 and still in this role.

Current Role - Director of Digital Strategy at PCD Agency Leeds tasked with making everything we do digitally at PCD as good as it can possibly be. Identifying new developments and innovations, driving creative excellence, seeking new opportunities, establishing services and skillsets as the digital market evolves. Ensuring a strong integration with all aspects of integrated campaign development, including social media and direct marketing.

Director at Mediasquare plc

Part of the original group board that helped to form the original holding company of Equanim, before becoming Mediasquare. During my time I was responsible for the development of a number of the group companies covering online, PR and advertising. Clients included: Dairy Crest, Marks & Spencer, AXA, Kestrel Buidling Products and David McLean Homes.