|Job Title||Research Support Officer|
|Organization||King's College London|
|Registered Since||17 Mar 2013|
|Areas of Expertise||Content Marketing and Strategy, Community Management, Online PR|
A creative and hard-working marketing professional focused on growing within digital marketing.
Initially trained as an engineer I kick-started my career as a product marketing manager and tech PR consultant. Subsequent b2b and b2c campaign work has provided me with solid working knowledge of a range of traditional and digital marketing mix tools including social media and content marketing.
My marketing experience includes planning marketing campaigns, project managing product/service launch to b2b and b2c customers and delivering ROI to the business and it's partners/sponsors.
Web/blog: Wordpress, Google, Sharepoint, Contensis
Social media: Facebook, Twitter, YouTube, Instagram, Pinterest
Digital marketing analytics: Google Analytics, Adwords, Facebook Insights, TweetDeck, HootSuite
Email marketing: MailChimp
Project management: MS Project, PRINCE2 (intro)
Customer relationship management: CRM Dynamics
Adobe Suite: InDesign, Illustrator, Photoshop
Video editing: Adobe Premier Elements, iMovie
Web design: Dreamweaver, HTML, CSS
Database programming: C++, Pascal, SQL
Blog comments by Susanna Hellden
- Seven tips for designing an effective ecommerce call-to-action, 30 May 2013
- Introducing the Modern Marketing Manifesto, 24 Apr 2013
- Second screen and why you should pay attention in 2013, 22 Mar 2013