|Job Title||Client Services Director|
|Registered Since||21 Oct 2013|
|Areas of Expertise||Affiliate Marketing, Ecommerce, Multichannel Marketing, Social, Data & Analytics|
After graduating in 2004 with majors in marketing and e-commerce, I have amassed 9 years of online marketing experience in the United Kingdom and New Zealand.
During this period I have a proven track record of meeting client requirements, both in the UK and internationally having run campaigns in the US and Europe.
This has been achieved either via the team I managed for blue chip companies such as Argos/Citibank for direct response acquisition, or alternatively working independently to achieve specific company goals such as behavioural/dynamic retargeting.
I have also led successful sales pitches in the UK and Europe and been involved with contract negotiations of new/existing clients.
Specialties:- Acquisition/direct response planning, execution and analysis
- Behavioural/dynamic messaging
- Rich media
- Lead generation campaigns
- Sales/commercial experience
- DSP integration
- SEM/PPC analysis
- Real Time Bidding
- UK/Europe/US market experience