|Date||May 18 2012 (9:30am – 4:30pm)|
|Venue||Peter House, Manchester, United Kingdom|
About the event
Registration - 9.30
Using Social Media to Sell to other Businesses - Danny Bermant - 10.00
Social media is often perceived as suitable only for those wishing to sell to a mass market. In fact it can be highly effective for business to business marketing, especially if you know exactly which businesses you want to target. During this seminar, we will look at examples of how to combine Twitter, LinkedIn and a blog to market your business to specific companies and individuals within those companies.
Tea/Coffee - 11.00
Web Analytics for Beginners - Jonathan Kay - 11.30
This session will be aimed at beginners and those wanting to learn a little more about how they can use web analytics to better inform and improve their decision making. What is web measurement and how do we use it? What are common pitfalls in implementation, and what do we need to know about cookies? How can we increase acquisition, retention and conversion using web analytics.
Lunch - 12.30
The Secret of Facebook’s Edgerank & other Social Algorithms - Kelvin Newman - 13.30
The chances are when you hear the word algorithm you think of Google search, but behind the scenes of most of the social media sites there are dozens of algorithms that are deciding the fate of your marketing campaigns. Get a crash course in how these algo’s works and how you need to change your social media campaigns to take advantage of them.
Tea/Coffee - 14.30
Never mind your 'P's and 'Q's, focus on your 'P & P' - Paul Rouke - 15.00
A look at one major missing ingredient in many online experiences that encourages and influences visitors to take action. Audience participation will be encouraged so don't be shy.
Drinks - 16.00 onwards
Speakers' and panelists' profiles
Danny is the Director of Brainstorm Design, which he founded in 2000. He has over 10 years experience in digital marketing which includes running SEO, PPC and email marketing campaigns. The main focus of Danny's business is social media marketing. He specialises in B2B campaigns and trains clients on how to use LinkedIn to win new business. Danny also coaches clients on how to network.
In his role as Creative Director at SiteVisibility Kelvin’s responsible for the iTunes most popular marketing podcast. On the show he’s collaborated with a number of the world’s most respected marketers including Seth Godin, Tim Ferris, Avinash Kaushik & Jakob Nielsen.
He’s delivered presentations across UK & Europe at events like A4U, SMX London and SASCON, regularly contributes to State of Search & Econsultancy and is heavily involved with SiteVisibility’s innovative search marketing campaigns for clients such as Hotels.com, FindaProperty, Gala Bingo & uSwitch. He also runs the hugely oversubscribed BrightonSEO conference which sold out in 26 minutes and has written a free book on link building called Becoming a Clockwork Pirate.
Jonathan joined Red Eye International Ltd when the company employed 5 people and left as Managing Director 8 years later after it had grown to 50+ employees.
As co-founder of 120Feet, he now spends his time helping brands achieve better online results through the application of effective web analytics, behavioural targeting and digital consultancy services. Jonathan is an expert in the Adobe [Omniture] Product Suite and Google Analytics.
Paul Rouke is a consultant and trainer in usability & conversion optimisation with over 12 years experience, working with clients including Speedo, Lakeland, Monsoon Accessorize, AllSaints, Stella McCartney, Bank of America, Booking.com, Speedy Hire, Manchester Tourist Board, Butlins and Pentland Brands (who own and manage brands including Berghaus, Kickers and Boxfresh).
Paul runs Manchester based usability and conversion optimisation consultancy PRWD (PRoductivity Without Difficulty), providing services including expert evaluations, user testing (moderated and remote), conversion rate optimisation, in-house consultancy and training to some of the UK’s most respected brands.
Who should attend?
Communications, marketing, public relations and e-commerce professionals. Agency- and client-side welcome, and no expertise necessary.
firstname.lastname@example.org, 0207 269 1470