Overview

Overview:
Discuss latest issues, trends and best practice for web measurement and analytics. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Confirmed attendees:
TUI UK New Media, Ordnance Survey, O2, Carphone Warehouse, Royal Mail, Sony, Shell, DTI, Auto Trader Digital, John Lewis, ABCe, DoubleClick, RedEye, Site Intelligence, Nedstat, WebTrends, Targeting.com

Agenda:
- How do you ensure you actually act on what web analytics tells you? (e.g. internal business processes, optimisation, resource and skills requirements, turnaround times)
- How do you integrate web analytics into multi-channel measuement? (e.g. CRM integration, avoiding channel silos, cross-channel tracking)
- How do you combine user-centric data with site-centric data to optimise ROI (e.g. customer profiles vs. traffic data, usability vs. path analysis, surveys vs. web stats)
- Any other questions from attendees

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates discussion
20 mins Follow up conversations / networking / close

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Venue

Ludgate House

245 Blackfriars Road

London

SE1 9UL

United Kingdom

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