There are two ways of being presented on PPC. One is on the Google site itself and the other is on associates sites, who include google ads on their site and receive a commission.

If you receive a commission every time someone clicks on an ad on your site, then there has to be a temptation to click a few times doesn't there?  Except that multiple clicks from one IP address don't count, thus drafting in others. 

I don't know how much of this click fraud goes on.  But you can elect to only place your ad on the google site, not on associate sites.  My experience is that you get a better conversion from Google ads anyway, so personally I would always recommend taking this option.

Bob
Textor 

Hi
Click fraud is an issue but not a huge one. Google has become quite good at filtering out fraudulent clicks. If it does occur Google will refund the click cost to you. You will always get wastage on any marketing campaign but PPC is the most trackable form of marketing out there.  If you are unsure  give it a go with a small budget  and see what happens.  Its important  to have your account set up correctly  and to have done your keyword research. You can find some more info on pay per click on our website Optimised Media. If you need any help setting your account up please let me know. Email "Info at optimisedmedia.co.uk"  in some cases we are able to offer free campaign advice.

On 00:36:01 14 January 2008 ArtsApart wrote:

I am thinking of having a go at pay per click but am a little unsure of this as I have heard, that people, then get paid to view your site, to show results (one presumes).  I fail to see how this system works. Surely those who are paid to look, will not be genuine customers looking for goods, but people out to make as much money as they can as quick as they can? can anyone explain please?  Thanks in advance