Recommended reports
Webinar - 2011 Digital Marketing Trends
Econsultancy's free webinar about Trends in Digital Marketing for 2011 is available both as a PowerPoint presentation and broadcast. The 24-slide presentation includes information on joined-up marketing, organisational change, localisation ... plus much more.
The State of Digital Marketing in the Middle East and North Africa 2012
The State of Digital in MENA report, published by Econsultancy (and supported by ArabianBusiness.com), looks in detail at use of different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are using social media for marketing, how businesses are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.
Online marketing at NA
12 April 2008 09:42am
Do you have any small company success stories to share? Especially any quick results experienced by technology/ software companies?
I’m seeing a friend next week who owns a small software services company. He plans to invest in a B2B telesales person to generate leads. They have a small website with little content, no SEO, and no investment whatsoever in digital marketing.
I want to tell him that rather than engage 10 prospects a day with a telemarketer he could engage 100, 1000 or 10,000 or more if he invested in digital marketing instead.
I’m thinking he would be wiser to invest in an online marketer, an open source web cms, pay for a redesign and build content for natural SEO, including a news page/blog. Then the online marketer could put in place strategy, a plan, and then test/ try a whole range of channels (email, affiliate, online PR, PPC, Display etc) in-house and using external specialists.
Do you have any advice, arguments, statistics, results, or anything to help back up the argument to invest in digital marketing not telesales?
Sam