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Social Media & Online PR Business Case
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Econsultancy.com Case Study: Optimisation from the Publisher's Perspective
54-slide PowerPoint presentation by Ashley Friedlein, CEO, Econsultancy. The presentation was given as the Keynote for the Emetrics Optimisation Summit conference in London on 17 May 2010. The presentation looks at how Econsultancy goes about off site 'social media optimisation'.
Director at OMD Nordics, Denmark
28 January 2010 12:55pm
Are there any case studies / white papers / research / articles / tips covering the use of Social Media for Online lead generation?
Search manager at THESITEBOX.COM
02 February 2010 16:48pm
Hi Bijan,
We have a few social media articles on our company blog that you may find useful:
At Red Ant we have also delivered a whitepaper - Planning & Creating a Digital Strategy that you may find useful as it touches upon the elements of planning in using social media.
Of course I'm pretty sure there is always something on the econsultancy site also :)
Sarah
Director at OMD Nordics, Denmark
11 March 2010 11:25am
Sarah - Thanks for your reply (and sorry it's taken me a while to respond). I shall definitely check-out your whitepaper........Warmest regards, Bijan
Director of Research and Education at Econsultancy
11 March 2010 16:31pm
Bijan; lots of case studies across Econsultancy content. Suggest you start with the social media business case... I think there's a few in there.
Cheers
Jake
Director at OMD Nordics, Denmark
11 March 2010 17:53pm
Thanks Jake. I will go and explore as per your suggestion. Also, thanks for the Digital HR report tip-off. Another great piece from the Econsultancy boys & girls!