European Business Development Manager at Clear
24 January 2011 16:50pm
Have you ever wondered why people love the brands they do?
At Clear, we have just launched Brand Desire www.brand-desire.com a global survey of 17,000 people , to understand why.
Why people are likely to buy a brand more often; pay more for it; try something new from it; forgive and recommend it or even add it as a friend on a social network?
The results are surprising, illuminating and inspiring in equal measure. They challenge some of the assumptions about how brands work. They show that the same rules apply irrespective of whether you manufacture cars, sell chocolate, run a bank or market a search engine.
Above all the results show that stong desire creates strong demand and strong demand creates growth.
If you are interested in finding out more please visit www.brand-desire.com and I would be interested to hear any comments people may have.
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