Digital Media Marketing Consultant at DigitalMC2
16 March 2012 12:49pm
Both consumer' and health care professionals are beginning to tap into mobile digital health, one of the hottest health trends for 2012. The majority of us use a mobile phone, and many of us are using mobile devices to access health information on line. The mobile health care market alone is poised for explosive growth and could be worth over a billion pounds by the end of 2014. The World Health Organisation finds that 83% out of 122 countries surveyed use mobile phone technology for services that include free emergency calls, text messaging with appointment and pill reminders, health education information and transmission of diagnoses, tests and lab results.
In the UK, changes in the delivery of health care, technology and public finances will have an impact on the shape of the health care market. Recently, the Department of Health announced that doctors will be encouraged to prescribe smart phone apps to help patients manage conditions ranging from diabetes to depression. The NHS budget is expected to rise to £11.5 billion pounds over the next 4 years, so the use of mobile technology to increase access and empower patient driven health care whilst decreasing the cost of care delivery could open up a new frontier for mobile marketing of innovative services in the NHS and private health care sectors.
Please take 5 - 10 minutes to complete the survey on this topic! All responses anonymous, and please share - Tweet, FB, email onwards.
Deadline for submissions 2nd April 2012.
What Do We Hope To Gain From The Project?
Reasons for personal use and non-use of mobile device(s)
Consumer readiness for download/use of mobile health care applications (apps)
Understanding the role of consumer trust in management of own health care and impact on the download/use of health care apps
Understanding the importance of consumer privacy and control over health care data
Key adoption enablers and barriers to consumer download and use of health care apps
Many thanks in advance!
The second annual Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations are committed to delivering an integrated customer experience. The report, based on a survey of businesses, looks at what the most 'mature' companies are doing diffferently. The findings from an accompanying consumer survey (covering five different sectors) are also available.
Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.
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