1. Ashley Friedlein Staff

    CEO at Econsultancy

    21 October 2000 15:47pm

    Ashley Friedlein

    Anyone had much experience of using online PR services? Any recommendations or advice as to their effectiveness?

    The ones that I am aware of are:

    PR Newswire:
    http://www.prnewswire.com

    Internetwire:
    http://www1.internetwire.com/iwire/home

    PRWeb:
    http://www.prweb.com

    Business Wire:
    http://www.businesswire.com

    Most of these are free (Business Wire charges) and some offer useful resources such as press kits and research services. However, I wonder a) do these services work that well unless they are part of a wider campaign managed by a professional and b) whether they are of any use for a UK company as all these services are US focused.

    Are there any online PR services targeted at the UK? If not, why not?

  2. Xavier Adam

    MD at Xavier Adam Public Relations

    22 October 2000 20:26pm

    Avatar-blank-50x50

    None are that good - they work much better in the US.

    European PR is ALL relationships. They can be used as ONE tool for PR - but aren't comprehensive on their own.

    On 15:47:31 21 October 2000 ashley wrote:
    >Anyone had much experience of using online PR services?
    >Any recommendations or advice as to their effectiveness?
    >
    >The ones that I am aware of are:
    >
    >PR Newswire:
    >http://www.prnewswire.com
    >
    >Internetwire:
    >http://www1.internetwire.com/iwire/home
    >
    >PRWeb:
    >http://www.prweb.com
    >
    >Business Wire:
    >http://www.businesswire.com
    >
    >Most of these are free (Business Wire charges) and some
    >offer useful resources such as press kits and research
    >services. However, I wonder a) do these services work that
    >well unless they are part of a wider campaign managed by a
    >professional and b) whether they are of any use for a UK
    >company as all these services are US focused.
    >
    >Are there any online PR services targeted at the UK? If
    >not, why not?

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